The authenticity of New Balance sneakers can be traced through the Cardano blockchain.

IOHK CEO Charles Hoskinson announces partnership with New Balance brand thanks which product authenticity can be tracked through the Cardano blockchain.

Hoskinson said that Cardano and New Balancewill launch a global program to verify the brand's clothing and footwear. That is, any pair of sneakers can be tracked using the blockchain. At the same time, ADA tokens are not planned to be used.

Universities of Switzerland and Malaysia announced earlierabout using blockchain to authenticate certificates of higher education. Moreover, in Malaysia, launched a national diploma authentication program.

In addition, the Australian Penfolds Wineryuses the VeChain blockchain platform to verify the origin of the wine, and William Gran & Sons uses the blockchain to track the whiskey supply chain.