September 25, 2022

Ubisoft has reduced enthusiasm for the introduction of NFT and blockchain in video games

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Ubisoft has reduced enthusiasm for the introduction of NFT and blockchain in video games

The leadership of the major video game publisher Ubisoft decided to postpone the massive introduction of NFTs and blockchain into their projects. Currently, the use of these technologies is “at the research stage”.

More recently, Ubisoft top managers enthusiasticallyspoke about the prospects for the introduction of non-fungible tokens (NFT) in video games, however, it seems that the company's management has somewhat cooled off on this topic. According to the CEO of the French game publisher Yves Guillemot, Ubisoft is now researching and evaluating the prospects for NFTs and blockchain.

“We spend a lot of time on the cloudtechnologies, a new generation of voxels, as well as exploring all the possibilities of Web3. We have already tested several functions, which gave us new information about use cases. We will test these technologies in several games and see how they meet the needs of the players. But I would say that for now we are in the research stage,” Guillemot said.

At the end of last year, Ubisoft began testingQuartz platform for NFT trading and announced plans for integration with Tom Clancy's Ghost Recon Breakpoint game. Users reacted extremely negatively to this news and criticized the publisher. Perhaps this influenced the opinion of the company's management.

Guillemot stressed that Ubisoft is only investigatingthe ability to integrate NFT into their projects, and the news about Quartz was misunderstood. As for the impact of blockchain on the environment, Guillemot expects this problem to be solved in the future.

Earlier, representatives of the Japanese company Sega spoke about the fact that NFT is the future of the gaming industry. But Blizzard management said that the company does not plan to support collectible tokens.