KPMG: "Metaverse adoption will be driven by institutionalists, not retail consumers"

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Australian divisionConsulting firm KPMG said that metaverses have real potential to change many areas of life. At the same time, large companies will contribute to the adoption of the technology.

KPMG Futures Partner James MabbottMabbott) said that interest in metaverses from the company’s clients is constantly growing. Representatives of the consulting firm hold meetings and conclude deals to locate representative offices of various companies in the metaverses. This technology creates new and more efficient ways for businesses and consumers to communicate.

“I think in the near future there will bereally interesting applications of metaverses for business. I believe that it is institutional money that will contribute to the development of metaverses and attract users. We are looking for opportunities to create new business models and new assets based on metaverses. They will be able to fundamentally change the way services are delivered,” Mabbott said.

According to him, metaverses may wellprovide new growth points for various companies and create new ways to generate profit. To develop this area, KPMG Furures Australia has even created a new position called “Head of Metaverse Futures”.

Mabbott also noted that now the numberThere are not so many users of metaverses, but “extremely interesting experiments” are taking place in this area and the prospects for the industry are extremely favorable. The top manager of KPMG Futures emphasized that the company expects an explosive growth in the popularity of metaverses.

Previously, the management of The Sandbox platform said that in order to develop multiverses, it is necessary to put user experience first.