Oscar-winning actor Matt Damon has become the face of the Hong Kong crypto platform Crypto.com.
Representative of the companystated that the exchange spent about $ 100 million on the ad campaign.
Crypto advertising.com covers 20 countries and will last for several months. Oscar-winning photographer Wally Pfister is leading the Luck Favors the Brave campaign, while Hollywood star Matt Damon is the crypto ambassador.
Damon admitted:
I have never acted in such a role before, but I hope for long-term cooperation
Crypto.com's marketing campaign will also feature celebrity athletes, rappers and astronaut Scott Kelly.
In addition, Crypto.com already cooperates with Formula 1 and the Italian major football league.
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