KFC will use blockchain to track ads

KFC, One of the World's Largest Fast Food Chains, Will Use Blockchain for Transparent Trackingadvertising campaigns in the Middle East and increasing their effectiveness.

Through a pilot implementation programKFC blockchain intends to increase the safety of advertisers, publishers of advertisements and customers. The company is going to evaluate how effectively blockchain technology can improve data processing, increase brand awareness and perception, and optimize advertising revenue.

KFC expects distributed databasewill help eliminate fraud problems, as it will reflect information on all KFC marketing materials and places of their publication, and these data will be updated in real time.

"By implementing blockchain in its business processes, KFC will always be able to transparently track information and be fully confident in its authenticity and protection fromunauthorized access," said Ozge Zoralioglu, KFC's marketing director.

At the end of 2018, the Venezuelan branch of the network discussed the possibility of testing cryptocurrency payments together with Dash, but the contract was never concluded.

In May, the Starbucks coffee chain planned to use a platform on the Microsoft Azure cloud service to track coffee supply chains.In addition, this month, Starbucks, McDonald's and other restaurants announced their readiness to participate in the testing of China's state cryptocurrency.

</p></p>