The head of digital art at the British auction house Christie's Noah Davis will join the standingfor the Bored Ape Yacht Club NFT collection by Yuga Labs.
He will develop the CryptoPunks collection brand. Yuga Labs acquired the intellectual rights to the series tokens in March 2022.
What is CryptoPunks?
Davis also emphasized that under his leadership, the company will not promote tokens through their advertising «in shitty movies» or conduct airdrops.
It was he who was responsible for the organization in 2021auction at Christie's NFT from Beeple, which sold for $69.3 million. Due to his passion for non-fungible tokens, Davis was called the «NFT guy from Christie's».
In June, Yuga Labs withdrew the smart contract that allowed it to issue an unlimited number of Bored Ape Yacht Club collection tokens. Prior to that, the company launched the metaverse.
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