American buyers of Tag Heuer watches will be able to pay with cryptocurrencies

Swiss luxury watch manufacturer Tag Heuer announced the introduction of payments in cryptocurrency for all online purchases on the website inUSA.

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A new option for crypto payments appeared thanks topartnership with the BitPau processor. In total, 12 digital currencies will be supported, including bitcoin, Ethereum, Dogecoin and five stablecoins pegged to the dollar.

As part of a pilot project for clients from the USA, nothe minimum purchase amount will be set, the maximum amount will be limited to $ 10,000.

In addition, as stated, crypto payments have become the first step towards WebZ, the integration of blockchain technology and the release of NFT.

"Being a luxury brand, we had to make sure that the entrance to Web3 would meet our quality standards."

 

“Thanks to our flexible approach within the company and with the support of BitPau, we can immerse ourselves in this new financial world in the best possible way,” said Frederik, CEO of TAG Heuer.

In addition to Tag Heuer, another Swiss manufacturerLuxury watches Breitling began issuing NFTs in addition to physical watches, and watch brand Jacob &amp; Co also integrated payments in cryptocurrency.

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