May 25, 2022

Gucci stores will be able to pay with cryptocurrencies

At the end of May, the Italian fashion house Gucci will launch a pilot project to test the use of cryptocurrencies as means of payment.


The experiment will be carried out in stores located inUSA. QR codes with addresses of crypto wallets for transferring coins will be sent to the e-mail of customers of merchants who want to pay for their purchases with digital assets.

Gucci is going to support over 10 different digital assets, including

  1. Bitcoin;
  2. Bitcoin Cash (BCH);
  3. Dogecoin (DOGE);
  4. Ethereum (ETH);
  5. Litecoin (LTC);
  6. Shiba Inu Coin (SHIB);
  7. Wrapped Bitcoin (WBTC);
  8. Five stablecoins pegged to the dollar.

Gucci's interest in virtual currencies is notlimited to crypto payments. In February, the creative director of the company, Alexandre Michel, together with the artists Janku and Guggimon, released a collection of non-fungible SUPERPLASTIC tokens: SUPERGUCCI. In addition to NFT, buyers of unique coins received a ceramic sculpture of SuperJank, 20.32 cm high.



Now the minimum cost of tokens on the OpenSea market reaches 4 ETH ($ 11,764 at the current exchange rate), while the volume of NFT trading for three months amounted to $ 17.4 million.