The state regulator of Thailand approved new requirements for crypto advertising

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Securities and Exchange Commission of Thailand (SEC) found a lack of warnings about the risks associated with this asset class in cryptocurrency advertising.

The regulator approved new, more stringentrules for crypto advertising. The tightening follows a market downturn that has negatively impacted local companies. The latest incident occurred with the Zipmex crypto exchange, which suspended
withdrawals at the end of July. For which she received a fine from the SEC in the amount of $50 000.

Cryptocurrency companies in Thailand will noware required to describe all associated risks for investors wishing to invest in digital assets. At the same time, warnings should be easily noticeable and reflect a realistic view of this type of investment - reflect both the positive and negative aspects. Advertising is also now prohibited from making exaggerated claims or outright misleading consumers.

In addition, Thai cryptocurrency firmsare now limited in advertising placements. Whereas previously they could publish content on billboards or digital media properties, they are now required to confine themselves to their official channels, such as websites and other platforms that they directly own. Companies will have to provide regulators with information about the conditions for placing their advertising - costs, terms, who exactly undertook to advertise the product.

Thai digital asset companies will have 30 days to begin complying with the new rules.

Thailand's SEC previously warned
investors about the high risks in the field of decentralized finance (DeFi), and also reminded that regulators do not actually control this industry.