Tag Heuer adds NFT support to its watch collection

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The famous watch brand Tag Heuer has launched a new feature for the Tag Heuer Connected Calibre E4 collection - users will be able toconfigure the display of NFTs on the device's display.

According to Vogue Business, users will be able to update the app in the Apple App Store and Google Play Store and be able to install NFTs on the watch display.In addition, the company will add support for MetaMask and Ledger Live cryptocurrency wallets, so it will be possible to displayany NFTs on the Ethereum network. 

After adding the token, its image will appear in a hexagon on the device's display.In addition, support for animated GIFs will be added.

"We think the wrist is a great place to display your NFTs.The token is quite close, but also noticeable to others.This is a kind of pass to a certain community, like the badge of an educational institution," he said.Tag Heuer CEO Frederic Arnault.

Arnault stressed that at the moment the company has no plans to release its own NFT collection.On the other hand, new features can attract owners of collectible tokens. The CEO of Tag Heuer himself recently acquired an NFT from the popular Bored Apes collection.

It seems that Tag Heuer is making a big bet on the cryptocurrency industry.Less than a month ago, the company announced that buyers will now be able to pay for watches with cryptocurrencies, and the spectrumThe supported coin tokens are quite wide.