May 6, 2024

Prada launches NFT collection with Cassius Hirst

Prada launches NFT collection with Cassius Hirst

Italian fashion house Prada will release a collection of non-fungible Timecapsule NFT tokens in addition to shirts incollaboration with Cassius Hirst. Decrypt writes about it.

Cassius Hirst is the son of artist Damien Hirst, who sees NFT as a promising direction.

Tokens contain an image of a black or white capsule and are associated with the physical goods that will deliver them to their owners. NFTs refer to the serial number of the collection and each shirt.

Prada launches NFT collection with Cassius Hirst

Prada launches NFT collection with Cassius Hirst

Data: Prada.

The tokens will be issued by the Aura blockchain consortium based on Quorum, a fork of Ethereum. Prada, along with LVMH and Cartier, created it to fight luxury counterfeiting.

Adidas previously sold NFT in collaboration with Bored Ape Yacht Club for $23.5 million.

Recall that the premium brand Balenciaga announced the possibility of paying with cryptocurrencies in flagship stores in the United States and on the online platform.