During Facebook's annual shareholder meeting, the company's CEO, Mark Zuckerberg, explained howThe stablecoin Libra project will help social networks make money.
According to Mark Zueckerberg,the launch of Libra will create new, more efficient payment tools. They can be used by a variety of companies, including electronic stores that buy ads on Facebook. Accordingly, prices for ad slots that the social network sells at auctions should rise.
“When they launch an ad, anyone who clicksto the link, will buy the product with a higher probability. After all, the buyer will have a simple and quick payment option. This means that companies will have more sales and more incentives to buy advertising from us, ”said Facebook CEO.
Initially, the Libra project was positioned asa means of providing financial services to people who do not have access to banks. On the other hand, the creation of a fast cryptocurrency payment tool will benefit all Libra members and users.
Yesterday, May 27, it became known that the walletCalibra, designed for Libra coins, was renamed Novi and transferred to the management of its subsidiary Facebook - Novi Financial. The wallet will be available both through a separate application, and through the interface of Facebook Messenger and WhatsApp.
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