Italian brand Pinko moved to blockchain

Unsold clothing, reused fabrics that have received uniqueness and have passed certification - this is what I usedItalian fashion brand Pinko, using the Luxochain blockchain.

So created a special capsule of Reimagine clothes,Created from secondary raw materials with the collaboration of the British designer Patrick MacDowell. Creative director Pinko Katerina Hegra has also co-authored this limited edition collection, which is based on finished products that have given a new life.

The Reimagine Pinko reused 4000 meters of fabric that could have been thrown onto the dump, taking 6-12 hours of work on each model.

Each item is unique and certified byblock, which will allow the end buyer to be convinced of her exclusivity. You can track the progress of this one once with the help of a smartphone and an NFC chip inserted into the list. The label is also special: it is made of paper and will be printed when you sit and watered.

All this became possible thanks to the Luxochain blockchain, which already worked with luxury brands; The service itself was named Verified by Virgo.

Processing, honesty towards the consumer is the heart of Reimagine, this is how Pinko creative director Katerina Negra described the concept of the mini-collection:

“It has always been very important for me to create newa collection that matches my vision and aesthetics, but I also recognize our responsibility in the fashion industry. But why am I proud of the fact that I have realized this new project, aimed at a transparent dialogue between the brand and all the more informed speeches.

Luxochain General Director Davide Baldi also prepared a project related to the popular theme of the fight against the rest:

“Our blockchain is designed to satisfyspecific needs of fashionable brands and presets. The customer needs more and more authenticity and convenience, and our task is to provide the most effective technologies, eliminating the hassle and hassle.

In this way, the technology of the blockchain, which lies at the heart of bitcoin, can be useful to fashion companies and their clients.

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