April 29, 2024

Binance and Cristiano Ronaldo to Launch Exclusive NFT Collection

Binance and Cristiano Ronaldo to Launch Exclusive NFT Collection

Cryptocurrency exchange Binance has entered into a multi-year agreement with the Manchester football club playerUnited Cristiano Ronaldo. As part of the cooperation, the parties will issue a collection of non-fungible tokens exclusive to the Binance NFT platform.

According to the press release, the launch of the first collectionplanned for the end of 2022. It is not known what NFTs will be. The company noted that these are "iconic models" created in collaboration with the footballer.

“[Ronaldo] has assembled one of the most dedicatedfan bases in the world through their identity, talent and charitable work. We are excited to provide his fans with exclusive opportunities to interact with the idol and become the owners of a piece of legendary sports history,” said Binance CEO Changpeng Zhao.

Previously, the Ukrainian football club Shakhtarlaunched a collection of non-fungible tokens on Binance. The funds received will be used for humanitarian assistance to people affected by the Russian invasion of the country. 

Recall that in June 2022, Binance became a partner of The Weeknd's After Hours Til Dawn tour.

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