The NFT hype has subsided, but the digital asset management revolution is underway

Like many new technologies, NFTs went through a phase of initial hype, during which digitalworks of art and popular viral images have sold for staggering amounts of money.

Many outside observers naturally expressedskepticism, questioning whether certified ownership of a popular tweet or famous digital image is a worthwhile investment.

Nowadays the impulse of dedicated collectibles,which once made baseball and soccer cards a real phenomenon, has largely moved into the realm of virtual gaming assets, and the most obvious example here is Fortnite skins and battle passes.

Of the $159 billion in total game publisher revenue in 2020, 74% came from in-game purchases, according to Newzoo. $118 billion is a great achievement.

Cosmetics, so called gear, weapons,clothing and similar game-related purchases are at the core of the huge in-game economy, but outside the community of these games it is difficult to justify their value.

If pre-digital collectiblesspawned their own secondary trading market, digital assets and accounts are mostly traded on the black market and are generally not supported by developers who must protect their own in-game revenues.

The picture is confusing: on the one hand - huge profits, on the other - limited user interaction, lack of transferable value and a magnet for scammers.

But imagine if esports or the mostVarious major games had their own NFT trading platforms where digital goods could be safely sold and resold, similar to iTunes, only for game goods and content.

Without even touching the in-game market, publishersgames and esports sponsors can open the door to a whole secondary world of branded off-game products. It has everything from limited-edition collectibles to digital cards featuring your favorite characters or players.

Today's major game publishersrefrain from releasing their creativity in the form of NFTs. For these reasons, their in-game cosmetics are often the product of exclusive deals with third parties, as NFTs can be easy targets for scammers.

These are valid concerns, but now technologyis at a stage where there is something to answer. An accredited marketplace built on blockchain offers perpetual licensing to the creator. Proof-of-View technology verifies the authenticity of NFTs throughout the entire process.

This will generate long-term revenues for publishers and maximize the involvement of fans in the game, while cleaning up the market and consolidating all its participants.

In addition, NFTs promote diversity in gaming and improve the esports landscape, and $118 billion shows strong fan interest in these products.

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