May 14, 2024

The head of LunarCrush accused Twitter of traffic growth due to cryptospam

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The head of LunarCrush accused Twitter of traffic growth due to cryptospam

Research company LunarCrush analyzed social platforms and found unprecedented growthspam related to cryptocurrencies over the past two years.

LunarCrush tagged a report stating that the volume of spam in the crypto industry has increased by 3,894 % since 2019.The authors of the report are concerned that this is not only an all-time high level of spam, but also "the fastest-growing number on social media."

The document states that "the majority of spam accounts specializing in cryptocurrency belong toTherefore, it is often difficult for specialized programs to detect and mark them as spammers.Analysts complain that the messenger Twitter, the most preferred social platform for the crypto community, is critically flooded with spam and bots.

According to LunarCrush, Twitter spam has increased by about 1,374% over the past two years.The CEO of LunarCrush, Joe Vezzani, explained to the founder of Quantum Economics Matti Greenspan on his blog about the benefits for TwitterCryptocurrency spammers:

"There is a direct incentive for a Web2 platform like Twitter to turn a blind eye to fake accounts as they increasethe value of their platform."

Vezzani added that tokenized Web3 platforms such as Lens Protocol or Orbis fromAave differs from Twitter in that it is interested in attracting more real users who own the project's assets.

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Earlier, Elon Musk complained that spam and fakeaccounts make up at least 5% of Twitter traffic. After acquiring the social platform, he plans to fight spambots, suggesting that the company's data on 95% of real users is too inflated. According to one estimate from software developer SparkToro, after clearing Twitter of bots, Musk could lose 50% of the social network’s 95 million subscribers. SparkToro estimates that nearly 20% of all active Twitter accounts are fake or spammy.