Entain announced a major overhaul of its retail business in Europe

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Entain, a British company specializing in sports betting and gambling,It plans to globally renew its business in a number of countries of the European continent.

The company announced the launch of transformations intheir offices located in the UK. Entain intends to transform them into "modern digital spaces for expanding multi-channel access capabilities."

The retail transformation starts withthe British and Italian stores of the giant under the brands Ladbrokes, Coral and Eurobet. In the future, the same process will be implemented in other European countries.

It is known that new areas will be offered to visitorsthe latest slot machines and interactive displays to provide them with a more “fun and dynamic experience”, as well as a wider selection of content from the field of mass gambling. For more information on slot machines, as well as the rating of casinos with live dealers, please visit the "Casino Rating" website.

Entain has already tested custom designs for its own properties in the UK and Italy, which more closely match the expectations of its client base.

Gambling giant Entain has already opened eighteen refurbished digital centers across the UK. The company's goal is to open only two hundred points by 2024.