Walmart is thinking about its own cryptocurrency

The world's largest retail chain Walmart is set to discover the metaverse space with the launchown cryptocurrency and non-fungible tokens. This is reported by CNBC with reference to trademarks registered by the company at the end of last year.

According to filings, Walmart plans to release andsell virtual goods, including electronics, decor items, toys, sports equipment and hygiene products. A separate filing says that the trading network will offer users a virtual currency and a collection of NFTs. Applications were filed with the US Patent and Trademark Office on December 30.

“They are very assertive,” said trademark lawyer Josh Gerben. “The language of the applications speaks of a tacit active planning in the field of cryptocurrencies, the metaverse and the virtual world.”

According to Gerben, since the renamingFacebook at Meta other large companies began to urgently explore the possibility of joining the virtual universe. For example, Nike registered trademarks in November, indicating the company's intention to start selling electronic variations of its products. That same month, it was reported that Nike was preparing to launch its own Nikeland virtual world in collaboration with Roblox. In December, Nike bought virtual sneaker company RTFKT for an undisclosed amount.

In addition, this week it became known about the launch of sales of NFT sweatshirts by the largest clothing retailer in the US, Gap. Gap virtual clothes are distinguished by rarity levels that determine the price of NFTs.

Gerben noted that other major retailers, including Urban Outfitters, Ralph Lauren and Abercrombie & Fitch, have also registered trademarks in recent weeks indicating their intention to open virtual stores.

According to Gerben, since the renamingFacebook at Meta other large companies began to urgently explore the possibility of joining the virtual universe. For example, Nike registered trademarks in November, indicating the company's intention to start selling electronic variations of its products. That same month, it was reported that Nike was preparing to launch its own Nikeland virtual world in collaboration with Roblox. In December, Nike bought virtual sneaker company RTFKT for an undisclosed amount.

In addition, this week it became known about the launch of sales of NFT sweatshirts by the largest clothing retailer in the US, Gap. Gap virtual clothes are distinguished by rarity levels that determine the price of NFTs.

Gerben noted that other major retailers, including Urban Outfitters, Ralph Lauren and Abercrombie & Fitch, have also registered trademarks in recent weeks indicating their intention to open virtual stores.

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