Despite the decline of the cryptocurrency market, the long-awaited participation of institutional investors in transactions withdigital assets are just around the corner. Well-known companies such as Coinbase, Nasdaq and Bakkt have already entered the mainstream, it remains only to wait until the entire digital asset market does this.
Coinbase
Recent news indicates that despitebearish trend in the market, the company continues to hire new personnel at an accelerated pace. Perhaps company managers are planning to launch a large-scale project and want to be sure of a sufficient workforce. Over the past 6 months, the company has hired 250 employees – they are now based in the company's offices in Chicago, Tokyo, Dublin and Portugal.
Rumor has it that the company is planning a jointthe launch of the Bitcoin ETF with Wallro financial giant Blackrock. Recently, the Coinbase exchange has added many cryptocurrencies to its lists, including XLM, ZEC, BAT, ZRX and ADA.
Nasdaq
According to information, Nasdaq plans to opencryptocurrency platform in the near future. The firm is one of Wall Street's largest trading firms, and given the popularity of Bitcoin, it's no surprise that it wants to try its hand at cryptocurrency trading.
Nasdaq's first step will be to createcryptocurrency analytics product this November. This is a standard operating principle for trading companies – They first release tools to track the most popular cryptocurrencies on the market, and then conduct a full-scale launch of the platform.
Bakkt
Bakkt supported companythe owners of the New York Stock Exchange will be open this November. Bakkt will be promoting Bitcoin and other cryptocurrencies. Even before the official launch, the company’s twitter scored 30,000 subscribers from all over the world who expressed great support for this project.
The company's CEO, Kelly Loeffler, has repeatedly said that she is looking forward to fall and that she is fully prepared to work.
Finally:Cryptocurrency markets are currently in shambles and it looks like things could get worse before they get better. However, there is also hope that Bitcoin and other cryptocurrencies will gain even more popularity among investors using the platformsCoinbase, NasdaqAndBakkt.
Based on materialsethereumworldnews.com