The American corporation Walmart plans to sell virtual goods, as well as create its owncryptocurrency and non-fungible tokens (NFTs) and has already filed related applications with the Patent and Trademark Office. What other corporations want to "fit" into the metaverse?
big plans
Walmart expects its sales movesits own virtual goods, as well as the creation of a digital currency and NFTs will help it become part of the metaverse, plans for the creation of which have already been announced by a number of companies, including Facebook, Microsoft and Alibaba. The financial potential of the metaverse is estimated at trillions of dollars, and, of course, all market participants want to join this success, so today they are already thinking about making their goods and services as virtual as possible.
Who else?
Other major manufacturers and retailers alsohave already announced their intention to sell virtual goods. For example, at the end of last year, Nike presented its plans for the sale of virtual sports shoes and clothing. And the Gap clothing chain has launched the sale of tokens for its sweaters, which are delivered to customers along with the real product.
Nike plans to create virtual clothing items
Source: cnbc.com
In addition, the following have already brought their NFTs to the market:sportswear manufacturers such as Adidas and Under Armour. In addition to wanting to be part of the metaverse, companies are also using NFTs to reliably brand their products and protect them from counterfeiting. Urban Outfitters, Ralph Lauren and Abercrombie & also plan to open their virtual store in the near future. Fitch.
Major manufacturers of goods and retailerswant to stay away from the latest trends. They also want to become part of the new world and not miss the opportunity to join the metaverse and capitalize on its potential. It is likely that in the near future all new corporations will work on creating their own virtual stores and launching their own cryptocurrency and NFT.
Author: Dmitry Noskov - expert of the StormGain crypto exchange (platform for trading, exchanging and storing cryptocurrency)
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