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Popular sportswear brand Puma is teaming up with digital designer Wagmi-san to release a digital non-fungible token (NFT) version of the sneaker.
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The peculiarity of such shoes is the presenceThe NFC chip that links the physical and digital worlds. Thus, thanks to NFT, it will be possible to verify the authenticity of the sneakers. The Puma collection will be available in limited-edition models, released specifically for holders of such collections as CryptoPunks, CrypToadz, Bored Ape Yacht Club and others. User registration for the sale closes April 27, 2023 at 11:00 AM PT.
Last year it became known that Nike is in the leadin terms of profit from the sale of their own collection tokens. The company earned $185 million, which was a world record. In April, Nike launched non-fungible tokens on the Swoosh platform for the first time. The theme of the new collection was the Nike Air Force 1 sneakers.