March 28, 2024

Puma will release a digital version of the sneakers in the form of NFT

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Puma will release a digital version of the sneakers in the form of NFT

Popular sportswear brand Puma is joining forces with digital designer Wagmi-san to release a digital version of the sneaker in the form of non-fungible tokens (NFTs).

The peculiarity of such shoes is the presenceAn NFC chip that connects the physical and digital worlds. Thus, thanks to NFT, it will be possible to verify the authenticity of the sneakers. The Puma collection will include limited models released specifically for holders of such collections as CryptoPunks, CrypToadz, Bored Ape Yacht Club and others. User registration for the sale ends on April 27, 2023 at 11:00 am PT.

Last year it became known that Nikeleads in terms of profit from sales of its own collectible tokens. The company earned $185 million, which became a world record. In April, Nike released non-fungible tokens for the first time on the Swoosh platform. The theme of the new collection is Nike Air Force 1 sneakers.