March 28, 2024

Papa Johns starts trading NFTs in OneRare's culinary metaverse

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Papa Johns starts trading NFTs in OneRare's culinary metaverse

The owners of the Papa Johns pizzeria chain are going to release a collection of non-fungible tokens with images of the three most popular pizzas.

OneRare is a metaverse of the global food and beverage industry that allows diners to walk into virtual restaurants and exchange NFTs for real dishes.

The Papa Johns collection will include three of the chain's most popular pizzas - Super Papa's Pizza, Spicy Chicken Ranch Pizza and Vegan Cheese Garden Special Pizza.

“We strive to stay one step ahead andexplore innovative technologies such as NFT and Web 3.0. This helps attract the attention and loyalty of the next generation of consumers who crave cutting-edge experiences. Our collaboration with OneRare is a step in this direction,” said Tapan Vaidya, CEO of Papa Johns UAE.

OneRare co-founder Supreet Raju believes the future of food is digital:

“We are proud to help the food industry take it to the next level by leveraging the power of blockchain and NFT technology.”

The pizza NFTs will be available through OneRare Kitchen, with more details expected to be released in the coming days.

In September, the international coffee chain Starbucks launched a customer reward system using NFTs. Polygon provides a blockchain for minting collectible tokens.

In March, the Indian subsidiary of food seasoning brand Maggi said it was preparing to issue its own non-fungible tokens on the OneRare Foodverse.