Nike makes $185M selling NFTs

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The popular sportswear brand Nike turned out to be the leader in profit received from sales of its own collectible tokens. The company earned $185 million, which is a world record.

Along with the fall of the cryptocurrency marketInterest in NFTs has also decreased significantly. However, this did not stop Nike tokens from gaining popularity. In total, more than 67 000 transactions were carried out with brand tokens. At the same time, the company received $93 million from initial sales and $92 million from transaction fees. 

The total trading volume of NFTs issued by Nike exceeded $1 billion 293 million. 

In terms of profit from NFT sales, Nikewas in the lead, and by a significant margin. In second place is the fashion brand Dolce & Gabbana with $25.6 million in profit. The sports brand Adidas also launched its NFT collection, but the profit from token sales was only $10 million.

Recall that Nike filed a lawsuit against the StockX platform, in which it accused
her in the illegal sale of non-fungible tokens with the image of Nike sneakers. However, the management of the platform stated that the claims of the sportswear and footwear brand are unfounded.