February 22, 2024

Media coverage of the project is the key to a successful ICO

Coverage of the project in the media — the key to a successful ICO

When it comes to achieving a successful outcome from an ICO, marketing becomes keytool.Every ICO marketing strategy is to ensure media coverage of the project. Press helps get your project's message out to people who might otherwise never know about the product your team is working hard on. Bit.News constantly receives press releases and announcements from various projects and companies. So what grabs our attention? How should you pitch your ICO to the press to get coverage of the project?

Your main goal is – to do workeditor is as simple as possible. Editors, like all people, can sometimes be lazy, so it's best to provide them with ready-made information. Don't direct them to outside sources. All information necessary to publicize your ICO should be included in your proposal package.


Explain why in a few sentencesthe editor should be interested in your project. Editors receive news daily, but not every news can attract attention. Explain what your project is about and why portal readers may be interested in this product.

Pay maximum attention to the introduction. Be sure to include key aspects of the value your product will bring to the community.


The mission is similar to the introduction, but also containsmore detailed information. Add details so that you can easily understand what your ICO is aiming for and what goals it is pursuing. The editors don't have time to guess, so don't make us do more work than necessary.


Section "Team" – great way to givehuman form to your project. Include biographies of key team members. Talk about their past experience and role in the development of this product. Adding links to Twitter and Linkedin accounts will also be a plus.

Quotes and reviews

Include a list of relevant quotes from your team members. Editors like it when they can get information "straight from the horse's mouth."

Likewise, if the project already has positive reviews from users, then add them too.


Each amazing story is accompanied bya less amazing photo. While some news teams simply grab photos from the internet, many major media outlets develop the graphics for each story themselves.

Provide logos, video explanations.

Previous Press Coverage

For the most part, editors want to offersomething unique to its readers. Listing past coverage helps them see how other organizations cover your project. It also allows editors to collate research done by other news teams.

Press Releases

In your offer letter, be sure to attach a press release ready for publication. Make it easier for editors who might be interested in your project. Be sure to provide unique content.


If you've received any awards or done anything impressive, be sure to let them know.

Add links to relevant sites, social networks (Reddit, Facebook, Linkedin, Discord, Telegram, Medium).

Contact Information

If you did everything correctly, the editor does notIt will be necessary to contact you. But despite this, they may have additional questions. Be sure to include all relevant contact information such as email address, website, etc.

Now that you are ready to cooperate with the media,Submit your proposal package to relevant news portals. Most news sites include contact information, which can be found at the bottom of the home page or on the contact page.

Have a nice placement!