Juventus Italian football club has released its own cryptocurrency token, which give his fans the right to vote.
According to The Block, Juventus FCentered into a partnership with a startup Socios.com, with the aim of issuing a JUV token. Juventus fans can purchase tokens through the Socios app. Owning tokens gives them the opportunity to vote for certain decisions of the club and earn rewards.
“99.9% of fans are outsidethe city / country in which the team is training. We created this token to allow fans to influence the club’s initiatives, ”said Alexander Dreyfus, founder and CEO of Socios.com.
For example, now fans themselves can decide whichthe song should sound upon scoring goals. Fans have four options to choose from: Blink 182 - All The Small Things; Blur - Song 2; House of Pain - Jump Around; and P.O.D - Boom.
Only fans who have JUV tokenshave the right to vote. The price of one token is currently around € 2 (~ $ 2.2). Tokens can be obtained for free through the augmented reality feature of the Socios Token Hunt app.
Looking to the future, Socios planscooperate with other football clubs. The startup has already concluded deals with Paris Saint Germain (PSG) and Atletico Madrid (tokens will be launched in late January); West Ham United, Galatasaray and Roma (in February).
Socios also said that dozens of clubs are also ready to join the platform, whose names will be announced before the end of this year.