Juventus Football Club has issued a token for fans of the team

The Italian football club Juventus has released its own cryptocurrency token, whichwill give its fans the right to vote.

According to a report by The Block, Juventus F.C.entered into a partnership with the startup Socios.com to issue the JUV token. Juventus fans can purchase tokens through the Socios app. Owning tokens gives them the opportunity to vote on certain club decisions and earn rewards.

"99.9% of fans are foroutside the city/country in which the team trains. We created this token to allow fans to influence club initiatives,” – Alexander Dreyfus, founder and CEO of Socios.com, told the publication.

For example, now fans can decide for themselves whichthe song should be played after the fact of scoring goals. Fans have four options to choose from: Blink 182 – All The Small Things; Blur– Song 2; House of Pain – Jump Around; and P.O.D – Boom.

Only fans who have JUV tokenshave the right to vote. The price of one token is currently around € 2 (~ $ 2.2). Tokens can be obtained for free through the augmented reality feature of the Socios Token Hunt app.

Future plans

Looking to the future, Socios planscooperate with other football clubs. The startup has already concluded deals with Paris Saint-Germain (PSG) and Atlético Madrid (the tokens will be launched at the end of January); West Ham United, Galatasaray and Roma (in February).

Socios also said that “dozens” of clubs are also ready to join the platform, the names of which will be announced before the end of this year.