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The material was jointly prepared by the hockey department of Sports.ru editorial board and the Cryptocritic project.
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Warning. This is a really long long read, andunderstanding of which, despite our notes and clarification of nuances, can take you a very long time. Therefore, for those who want to immediately jump to the conclusions, we give a short spoiler.
Evgeni Malkin and his hockey friends, business partners of the Mark.Space project, could potentially become objects of administrative and criminal cases. Moreover, both within the Russian Federation and in other countries. This is especially true for Eugene Malkin - the holder of a US work visa, a residence permit in the United States, as well as being a US tax resident.
Will he repeat the path of the famous ex-NHLman SergeyBerezina, who in 2015 was with his wife in the dock in the case of insurance fraud? Or will Igor Musatov follow the path, landed in a pre-trial detention center for fraud with cryptocurrency? The question, of course, is interesting - we do not undertake to predict. In any case, Mark.Space investors should have enough questions for Eugene and his business partners to bring the process to the legal plane.
From a dialogue with one of the investment bankers:
“They are doing everything so that prisons become educational institutions.”
- Now I know how to sell education to athletes and actors. "ACCESS TO GET EDUCATION BEFORE PRISON AND POVERTY". And hang banners opposite the sports palaces and theaters.
Chapter 1. What do athletes want?
Almost every Russian hockey player after a careerwants to become either a trainer-agent-general manager or a businessman. And also an investor with a capital letter - in order to continue to be able to lead an "instagram life." Luxury goods, ostentatious consumption, leisure, travel and all that. The picture from the course "Game Intelligence" as confirmation.
In the first case, to stay in hockey,because outside hockey it’s scary and incomprehensible. After all, you have to learn something completely new. And for real - and not like in the same RSUFK. We have seen how the athletes' defenses look at diplomas - and this in most cases causes a feeling of burning shame and shame. No, of course, on instagrams, boys and girls from different teams will tell you how hard it was to deal with the granite of science, how they coped with morally strong-willed and crazy tension of intelligence ... But, in fact, in most cases this is hypocrisy and lies. Watching and listening to their attempts to think, speak and write without blood from the eyes and ears will be extremely difficult for you.
If it were not for per capita funding for Russian education, most Russian "sports heroes" would have only a school certificate. And then in advance. Although this is more likely a misfortune of the system than athletes. They have to make a choice: either get a normal higher education, form critical thinking, the ability to seek information and think independently ... Or go to professionals and "think only about hockey." To later discover that in addition to hockey in this life, you do not know how to do anything.
Now about the second case - about business. A typical athlete is so eager to open his own business, because it is prestigious. The status of “businessman” still means something in our country, although it lags behind the status of “I am a deputy” and “I am from the FSB”. But still, this is some kind of prestige - if not in the eyes of the public, then in the eyes of their own. And among hockey friends. Not only that, status - in business, you can also earn money. Although as a manager in a club this is also real. For example, you can actively “cut” on contracts and beat records on kickbacks, as one hockey legend did. Or write millions of bonuses to yourself - as another did. And this is important - because money has a bad tendency to quickly end at the end of a professional career.
At the same time, you can do business without straining too much -as Business Youth says, and how many Russian businessmen sincerely believe. He took off the office, opened a bank account, hired slaves, gave them a salary - then let them carry me the money! And not just after the payback period (which still needs to be calculated), but right away! Beauty is the same! Moreover, athletes sincerely believe that you can conduct business without interruption from your main career. He hanged the whole smut on his partner, and in general one should not think. Started capital contributed (and then contributed more and more), and play yourself calmly on. Just wonderful!
As a result, it ends with either PR insteadbusiness for the money of investors or the state ... Or crash and debt. To which motivational conversations in a forest belt or in offices with lawyers are easily added.
Let's see who is among the “successfulthe lives of $ men. " Kerzhakov, Anyukov, Bystrov, Kerzhakov, Malafeev - “Zenith” generally heaped down. But there will be enough examples in hockey too - Danis Zaripov and Igor Larionov are unlikely to want to talk about the profitability of their business undertakings. The appearance of the “Professor” in the FHR generally hints that he sees the main money not in the agent and in the wine business. Maxim Sushinsky is proud of his St. Petersburg Mercedes dealer - but how can I tell you ... A Russian car dealer is generally a very specific story. It often goes alongside such terms as “state order” (the story of “Rolf” is just about him), “laundering” and “cashing out” - since the 90s of the last century. Which would be interesting to ask Maxim. And at the same time about where he got the funds for building the largest car dealerships in St. Petersburg (one, two) in a rapidly falling market. And is not Sushinsky a frontman or, in a simple way, a “dwarf-face value” in the interests of completely different characters - when he is busy in business (see the list of legal entities where he is director or founder) and employment in Avangard Holding Company? However, according to information from various sources, he has already left the auto business - despite the fact that, according to SPARK, he is still in shares of LLCs on which car dealerships hang. Again continuous questions ... To which Maxim Yuryevich, of course, will not answer.
Total: Russian athlete loves the status “I have a business”, but really does not like to disclose his indicators and structure. And hardly the answer to the question of margin. Suddenly, the image will deteriorate and questions from the public will appear.
Reasonable exceptions to Russia’s business are prettyrare - and that is why the Russian economy is smoothly falling to the bottom. Putin, siloviki, damned America and others, of course, also had a hand in the process - but the mentality of most domestic businessmen brings much more damage. When there is a desire to earn money and the belief that loot will always be on its own and almost without effort - but there is no desire to think and plow systematically, methodically and intensively.
Hence the massive failures in foreign marketsor just a fear of going out there. Because you need to think a lot and quickly, you need to adapt, rebuild and endure. However, you can always whine, complain and then rush back to your homeland with stories about rotting Europe and the hypocritical America.
In this, our Russian business is one-on-one similar toRussian hockey players. Everyone has a dream to play there and become a superstar; units have a desire and ability to think, dig in and adapt to new realities. What can I say, if the same Malkin and Panarin are stillThey didn’t learn English at the proper level, but each of them probably relies on advertising contracts. As part of the performance of which, you just have to speak fluent english.
Finally, in the third case of hockey players, football playersand others attracted by the desire to invest the accumulated and live on a percentage. The classic is to "bury" money in real estate, like most Russian citizens, hoping for eternal growth from nowhere and it is not clear for what reason in a long-falling market. Or to give money to the management of third-party uncles, not really understanding who these people are, what they can do, what experience they have, whether they have track records, statements, client reviews and references, what they earn and how, what motivation they have - and, having crossed himself, believe in the best. And then how lucky. Or you live quietly at a conservative 7-8% per annum in dollars from stocks and the stock market - according to the precepts of Dan Milstein and Artemy Panarin. Or you save and put the saved in a reliable bank at a percentage - according to the "new rule of Sean Avry." Either you become a pauper like Jack Johnson, Sergey Fedorov or Spartak hockey players. And then you have to attend and serve chairs.
Actually, therefore It is IMPORTANT to go through “Game Intelligence” and get a NORMAL education BEFORE investing money in something incomprehensible and unknown to you. Then it was not enough to sob with burning tears, mourning the time and capital lowered into the toilet.
And now, after a long introduction, it's time to move onto the main character of this story. Which value of education, risk management and financial literacy was forced to actively learn in the process. And continues to learn so far. Evgeny Vladimirovich Malkin. Hockey player, individual entrepreneur, TIN 744609708994. Still a businessman.
Chapter 2. "Not very successful."
There is a feeling that every second Russianan athlete, actor or simply celebrity longs to open a restaurant or bar. Firstly, stylish, fashionable, youth. Secondly, it is a “beautiful” and “sincere” business (as it once had its own car dealership), and not some plastic factory. Thirdly, now you do not need to invite distinguished guests to your home or to a place where the service and atmosphere may not be the same, or there may not be free tables. In general, the sheer beauty and atmosphere of an eternal holiday.
What is funny, many still believe in it, althougha million articles and books have already been published that restaurant business is a dog job with the highest chances of not only not earning, but also being head over heels in debt. Dmitry Kombarov, for example, SUDDENLY for himself made the discovery that to steer a restaurant is a constant headache:
- A familiar hockey player went into the restaurant business. Set hidden cameras - and was amazed at the scale of theft. They stole everything!
- I can confirm - in this sense, the most difficult business. They try to steal something from every tomato, from every carrot. Write off. I’m not talking about dishes and equipment. In 99 restaurants out of a hundred steal!
However, in 2006, books and websitesabout how to open and manage a restaurant was noticeably less, and athletes spent even less time on education and self-education. There was no mention of the Game Intelligence program, until the creation of the KHL there were 2 years left. Therefore, Evgeni Malkin, who was then 20 years old, decides to open a VIP-zone restaurant in Magnitogorsk (Chelyabinsk Region, 400 thousand inhabitants), the prison theme being chosen as the concept of which. "The honorary red flag indicates the Magnitogorsk colony YaV 48/18. The residents of this institution were directly involved in the design of the restaurant."
The rationale for the concept was: "We just sat with friends, talking,for some reason, they began to discuss the restaurant business. The idea sprouted, went further, began to think about different options, and I liked this one. The interior was a bit ridiculous: the pictures from the movie “Gentlemen of Fortune” on the walls. And so - nothing special. "
It is clear that in Magnitogorsk, especially then,it was difficult with normal catering, but at the age of 20, being “one foot on an airplane”, to fly to Pittsburgh away from Velichkin and Rashnikov, pressuring you and demanding to sign a new contract ... Far-sighted, nothing to be said.
Nevertheless, we are interested in who the very samefriends with whom the idea was born to become restaurateurs. This is Alexei Evgenievich Grigurko, who will subsequently become Evgeni Malkin’s business partner in the Malkinteam project. Now he is better known as a co-owner and manager of a well-fed Elk restaurant chain and a little as an actor from the movie Selfie. And then he was known as the art director of the night club "Jaga-Jaga", where in the evenings and nights the whole hockey "Metallurg" grazed. The owner of this institution, Andrei Aleksandrovich Zaitsev, was also the “flat sidekick” of the center forward of the Russian national hockey team and at the same time the founder of the Metallurg Fan Club.
Accordingly, Grigurko delivers more details than the taciturn Malkin.
"“Zhenya and I have long wanted to do something,” Grigurko begins with the background of the opening of the restaurant. - Malkin already has a hockey store, so we decided to do something quiet, our own, for the soul. I wanted to surprise people with something, because everyone had long been tired of stretch ceilings and plaster. There was a thought about an Irish pub, but the idea was intercepted ...
Then they remembered. After all, we have a zone in Magnitogorsk. So let's make a small restaurant with European cuisine in a prison style. Let's combine external rudeness and internal comfort. But most importantly, our dishes are cooked on an open fire, on coals. If desired, the client himself dresses up as a cook and goes to cook ...
We prepared the project for about six months, plunging intoworld of construction, bureaucracy and papers. [...] I am in charge of all current affairs. Zhenya is constantly monitoring the process. Even being at the Olympics in Turin and the World Cup in Riga, he called all the time, was interested in problems, and helped. After all, this is his brainchild, and he was a fan of his soul. We hung plasma screens with him, we set up chairs ..."
Our "shot" everywhere. Not only that he was tightly bogged down in the opening of the restaurant (which is logical for the co-owner) ... But also a hockey store at the age of 20 in 2006? As you can see, the future serial entrepreneur was already being formed from Eugene. One bad luck: among the legal entities in his profile there is nothing that would have happened before 2013. Grigurko’s profile is the first in chronology of his IP from 2009. So who ran the restaurant? And who was its real owner? And who was the hockey store designed for?
One could assume that on parents - butneither at Malkina Natalya Mikhailovna nor at Malkin Vladimir Anatolyevich there were no legal entities registered at that time. Gino’s mother’s full namesake will open IP only in 2012 (close in 2016), and his father is not mentioned anywhere either as a director or as a founder or holder of shares.
Perhaps the matter is in brother Denis, who in 2005opened his IP. The main activity of the company was “Retail sale of sportswear” (OKVED code 52.42.5). Which is quite like a hockey outfit store. But this is still not a catering establishment.
There is an option that the restaurant in fact "hung" onZaitsev. Or on his business partner, Andrei Valerievich Sukhachev. Which worked out in night clubs, and casinos, gaming clubs with bookmakers. Then the design would look logical - Malkin in the role of frontman and “plays as a businessman” with a friend, doing this at his own expense, and more experienced comrades are involved in the operational management, who will not allow young talents to immediately and irrevocably drive the business at a loss.
However, losses were still not avoided.
The end was a bit predictable:
- In Magnitogorsk you had a restaurant. Is he still open?
- We rented it out. Mom didn’t want to do this.
What in this case is "leased out" is not clear. Malkin owned the space? Reassigned the business in some way? Then how exactly did this happen and with whose participation? In any case, the new owner of the restaurant renamed it, but retained the theme. The assessment from the hockey player of his restaurant experience in 2017 was laconic: "... It wasn’t very successful there, now it [the restaurant] is closed."
“NOT VERY SUCCESSFULLY ADDED” - this is generally the key phrase for the Pittsburgh leader’s attempt to become a leader in real business.
She describes almost the entire business experience.Eugene - you will see this soon. And here the fun begins - stay with us, do not switch the channel. At first it will be a little tedious, but then the plot will unfold quite well. More fun than Igor Musatov.
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Original post: https://zen.yandex.com / media / id / 592d3ad87ddde88dbd5af2da / v-hokkee-bog-po-jizni-loh-biznes-ico-i-vernye-druzia-evgeniia-malkina-za-kotoryh-on-je-i-budet-otvechat-5d7aa3535aa
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