Chapter 5. Started up and quit.
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One of the main motivations encouraging naive investors for ICOs and other search for money are debts. As they say, you see tokensale, investmentpitching and crowdfunding - look for debts from the organizers. And we found them!
Please note - continuous debts fortaxes and fees. And more than a year ago - for 2018. Do you know what that means? These legal entities are already virtually dead. There is no liquidation process yet, but the reporting has already been scored, and so have the taxes. And there is no money in legal entities and accounts either - otherwise the tax would have technically squeezed it directly through the bank. Fortunately, the process is established. And so it means there were some not very significant (otherwise it would be a “particularly large amount” and the opening of a criminal case) fines, which fiscals leaked to recover the bailiffs. And there is nothing to recover, that’s the order hanging with ballast.
Now pay attention to exactly who is in the commercial coma - LLC Diversus Group and LLC TD Diversus, as well as LLC Tea Technologies. What tells us that the tea and water business of Malkin, Trotsyuk-Altstein and Co. not just shows very weak signs of life in retail. And most likely, this area of activity is already "dead" and apart from the “spent” mark, nothing brought either a hockey player or his loyal friends and business partners.
By the way, there would be nothing reprehensible in this. Quickly launched a business to test a commercial idea, checked, did not go, quickly curtailed. HADI cycles, all that.
But Altschein-Trotsuk on behavior on history andthe number of legal entities open to themselves, while more like a "mutil from the 90s" than a hipster-startup. Although both are now called "serial entrepreneur." What is usually associated with the words “spent”, “dead business model”, “were engaged in some garbage” and “losses”. And very often all together it's called "investor self-employment"
Speaking of investors. The obvious question arises - at whose expense is the banquet? After all, you can start on your own, you can (cross yourself) on borrowed. And you can find a "rich Pinocchio" who will not understand the process, will not understand management accounting and will not ask too detailed questions due to existing knowledge and education. And there will be no desire and / or resource to bury you in the forest in case of epic failure, embezzlement or theft. Who will endure and believe in the hope of a bright future with a rain of gold coins. But in practice, it turns out a "golden rain" instead of a rain of gold - and this is an extremely bad investor.
But this is very good for "serial entrepreneurs" ("typical startups"), whose the main functionality with such introductory becomes not to ensure the profit of the enterprise, but to provide a reliable simulation of the business. Well, so that you and your friends have salariesbig ones. And the awards pleased the eye and a personal bank account. And so that money can be skillfully withdrawn for personal needs and thrown to other legal entities. And then, when the money runs out, you will have to fully turn on the skill “talk deer”, promising golden mountains and future greatness. If this option is not working, then new "deer" are sought from the outside. They hang noodles on their ears with tripled strength in the expectation of new investments and cash injections.
Moreover, the previous "deer" can decide withteam play "pyramiding" - that is, at the expense of the money of the new "deer" to beat off their own investments. And even make money on it. Sometimes it’s very decent to make money. According to this principle, there is one "investment club", headed by one famous character from real estate. Which brings (or supposedly brings) into the next crippled and wretched startup with an initially dead business model of $ 1-2 million, thus campaigning for “hamsters” to bring in the same amount so that due to the number of “hamsters” they’ll take not their own 2, but already, let's say 4 strangers. Spend the rest of the general fees on the hustle and bustle of “pocket” startups, stretching the process over time. Then the startup technically collapses, because "This is the venture that you wanted ?!" All in profit, except for those who brought the dough in the second stage.
You ask: what does Evgeni Malkin and his hockey friends have to do with it? For an answer, you will have to look into SPARK and see what happened to the finances of the legal entities mentioned earlier. BUT the following happened there: infusions from the outside and the actual lack of revenue. That is, a primitive milking of investors.
Let's start with the legal entity behind the production and sale of Essential Aqua water, owned and co-owned by Gino.
What do we see? The ridiculous proceeds for 2018 and management expenses are 12 times more. Profit is 53 times less than expenses. The company is listed ONE person. But at the same time, someone brought 35.5 million rubles into the project. Hmm, let’s guess ... It seems that his name is Eugene, the name begins with "M" ...
Now let's see what happens inside the LLCTea Technology, which is responsible for selling Cuplid tea. Their main site is dead and even the Web Archive does not see anything (the Cuplid site is alive), but the co-owners have Strokat Jr. and Vitaly Kolesnik with his wife. The company is listed THREE person.
In 2017-2018, the legal entity shows deeplosses (expenses are many times greater than revenue). Moreover, the company cannot pay a thousand rubles to the Pension Fund. That is actually thrown and there is no money in it. The tea business of Malkin’s friends is dead. At the same time, the company took a substantial loan (I wonder who?) - and then it would be time for Mr. Trotsyuk to change his name to Altstein.
LLC TD Diversus, in which Evgeni Malkin is a co-owner (plus Kolesnik and Strokatov Jr.), and which is already listed FIVE man, a generally similar situation. Management expenses at times exceed not just profit, but also revenue. In addition, an outstanding loan is hanging. Typical startup ©.
And here is another “typical startup” from Altstein-Trotsyuk - LLC IF PROFI with ONE man on board. The end is a little predictable ©. You would also change your name after that.
Next, we go to the initially dubious project Diversus Stadium (Aintrees Stadium) with its LLC UK Diversus, where ONE person of staff, and in which co-foundersturned out to be Strokatov and Kolesnik. We see everything the same as before. Again, a "typical startup" in which someone poured money. Strokatov Jr? Wheelchair? Both at once? In 2019, Altstein will register Stadium Platform LLC, the name of which implies that the idea with stadiums is still alive.
And finally, Diversus Group LLC, through whichTrotsyuk-Altstein controlled other OOOshki. On board - 6 people and, traditionally, loans, ridiculous revenue, normal expenses and total losses. This is in the spirit of a typical Russian business and typical Russian startups. We love that. And if you look at the dynamics of job postings (available in SPARK and on HH.ru), it turns out that companies need about EVERYTHING. I wonder who "milked" here - Malkin? Strokatova? Wheelchair? All at once?
In general, you already understood: where is Trutsyuk-Altstein - there is a victory. Moreover, the financial victory, presumably, only Nicholas. But the rest are forced to fork out for the right to have the proud status of “businessman”. In general, not “Diversus”, but a whole diversion for investors and creditors. It is surprising that no one has taken Kolya for a life-giving walk into the forest. Although who knows, maybe already.
However, from the entire hockey business familywe have not yet touched another hockey bro - Anton Tikhonov. But this is the most interesting! After all, Anton also loves money very much - especially if they come to him from his hockey brothers. Or from naive "hamsters" at the ICO.
Chapter 6. Megamall, PARKMARK, MODA.MARK and 3D-Vasyuki at the expense of investors.
At the end of 2013, on the Bose siteDEKOLE agency, from which the Diversus Group website hatched, there is news related to a new large-scale and already secret project in the field of e-commerce, which should change, if not everything, then much. The link within the news itself led to the employer's page on HeadHunter - now the Moda Mark project.
But so the project will be called later, and in the original it was called differently. Megamall. Simple and unpretentious.
News releases gave an enthusiastic picture of the magnificent 3D New Vasyukov in retail and e-commerce.
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"... a real revolution in the e-commerce market, which will at least double its volume in the coming year. "
"Thanks to the research and development of a huge staff of programmers and 3D visualizers, "Megamall" is something that until today could not be technically implemented: real shopping mall in virtual space"
"In the Megamall all world brands are representedso that every visitor can easily find and buy any product, as well as a wide range of services that will definitely not leave anyone indifferent. "
“Leading developers, programmers and designers used maximum 3D and first-class graphics in order to create a unique realistic world in virtual space.
Chic interior and impeccable infrastructure, a variety of exclusively recognizable brands,honed service - in the Online Megamall, buyers will stroll along the marble floor, communicate, view collections in boutiques and make purchases.
The virtual 3D model of a real shopping center opens up a ton of new opportunities for monetization, converting at a fantastic speedvisitors to real buyers. At the same time, she, as a pump, will constantly “pump up” the system of deferred demand, allowing customers to know in advance about new products, to study brand products in detail in a relaxed atmosphere, which stimulates them to make purchases much more often and faster.
»Megamall is next generation shopping tours. "
"Megamall allows you to declare Unprecedentedly high conversion for the e-commerce market with the ability to turn up to 90% of visitors to buyers"
“In addition to the exclusive site, this a real cultural and entertainment center in a virtual space where you can find shop friends in a branded social network, visit a real online movie theater. ”
"You will find yourself in a brilliant mall in first-class graphics and practically tangible 3D, so believable that it seems that you can touch it with your hand!"
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Bold is what is at least doubtful. What now, what then. And as a maximum - was a lie from start to finish. However ... "All the secrets of the online megamall will be revealed only after the opening". Convenient! Then on the DEKOLE / Diversus sites there will be no news about the development of this project. It was as if he had died after birth for Trotsky or he did not exist. But the project itself, of course, was not going to die.
By the way, remember the logo with the letter "M" - we still need it. Here it is with Yana Kontorovich in VK - in the form of a flooded video teaser.
But Anton Tikhonov has the same teaser, but withminor modifications and in the form of repost from the page "X-MARK". Presumably, Megamall simultaneously began to be called that. Or is it a public about everything, which Tikhonov-Kontorovich-who-else-there decided to conduct in parallel.
Curiously, the X-Mark page has thisa post dated January 15, 2014 “Fictitious money” is a good description of what will happen at the ICO with Tikhonov’s project with the name Mark.Space.
However, we were a little distracted. In search of the history of the formation of Megamall SPARK brings us to the following list of domains and trademarks:
Note: domains have been registered since 2013, and trademark applications since 2014. It seems that inside the hockey-start-up community there was a certain struggle for intellectual property. Moreover, the mark used by Mark.Space and Mark.Moda (in a circle) was recorded in the possession of LLC “MARK” only in July 2018. I.e ICO was conducted even without the rights to own mark (see logo here). No, but what? ©
Moreover, the moda-mark domain.ru is registered to a private individual on October 15, 2013. The domain capital-mark.ru is registered to a private individual on February 21, 2014. We think that the private individual is Anton. Here is this Anton.
Having scored the address above mail in Yandex or Google, you will find this. Hmm, an IT startup with experience!
Now with the help of Web Archive, let's see what was on those domains originally from 2013. From the earliest snapshots are on mall-mark.ru for 2015. And what do we see? Familiar face!
Now let's delve a little into the presentation presented then on the site. It turns out that the long-suffering ParkMark / Megamall was a whole bunch of other MARK-services.
Please note: the internal currency is “Mark” (poor son Kontorovich - he is everywhere!) and selling virtual bows and things. Almost like tokens in Mark Space. In 2017-18, almost nothing needed to be changed at the ICO.
But not everything is so simple and great. To work in a fashion studio, you had to first it was to make a 3D model of the client by digitizing the figure in the Moda Mark showrooms, and then already a virtual avatar would appear in the user's account.
it classic bottleneck in this kind of project and misunderstanding of client logic. The formation of samples for the client can be rememberedaccording to the Mi Adidas project, as early as 2000 (!) with the formation of three-dimensional stop models in Adidas stores, on the basis of which later custom-made boots for customers were sewn. The project was eventually abandoned for obvious reasons:
1) People who need customization of shoes (for example, from different feet or their problematic form), LITTLE. The final price tag becomes either indecent for the client, or the volume of production does not cover the costs.
2) The mass customer, going to the store, wants to decidethe problem RIGHT NOW, and not wait until his foot is measured, then sometime in the future they will bring shoes. Including because many purchases occur spontaneously on emotions (“freaked out”, “I wanted something”) or because a need suddenly surfaced.
Accordingly, it is easy to conclude that a fashionable laboratory where you had to rub your feet into show rooms (which needed a whole network to cover, and with expensive equipment - Have you seen at least one of them?), let yourself be measured and then wait until your 3D avatar appears in your account ...
All this was doomed to failure from the very beginning.
But this was not necessary for investors to know. They needed forecasts.
Please note that for the fulfillment of promises onaudience growth is planned "aggressive marketing policy" and a federal advertising campaign (offline + online). Which, of course, will require money from investors. Now the question is, does anyone remember the advertising campaigns of the ParkMark, Moda Mark / Mark Moda or Mall Mark projects? And we do not remember. Apparently, investors were not lucky. Although ... Not really.
Someone shared money well with legal entities,generating minimal revenue or even loss. Hmm, who could it be ... Malkin? Strokatov? Wheelchair? Together? One thing can be said: these people clearly believed in the business genius of Anton Tikhonov and his wife Yana Kontorovich.
And all these investor pains did not representwould be of interest if from Megamall after a series of transformations in Mall Mark (Park Mark / Loft Mark) and Mark.Moda, in which they threw 3D-ruffles and instead of figures now it seems they just pin their faces to the finished figure (although here in the video Malkin in full growth and in shorts) ...
... Mark.Space did not appear and would not enter the ICO. At which he will collect $ 10.5 million from naive third-party investors, hiding behind the name of a hockey star once again.
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Original post: https://zen.yandex.com / media / id / 592d3ad87ddde88dbd5af2da / v-hokkee-bog-po-jizni-loh-biznes-ico-i-vernye-druzia-evgeniia-malkina-za-kotoryh-on-je-i-budet-otvechat-5d7aa3535aa
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