“In hockey he’s a god, in life he’s a loser.” Business, ICO and "true friends" Evgeniy Malkin, for whom he will also be responsible. - part 2/7

Chapter 3. For friends and LLC is not a pity.

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Start: PART 1

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If you lend money to friends, you canlose both money and friends. If you start a business with friends, then you can lose both business and friends. If you start an initially dubious business with friends, be prepared to testify with your friends and watch friends testify against you. Being an entrepreneur is a risky thing, you know.

However, starting a business with friends is easier andmore understandable - because you think you understand what you can expect from them, where they have the boundaries of morality, responsibility and competence. Key phrase: "think you understand."

So Evgeni Malkin, in addition to friends from a nightclub, had friends on the sports line. Hockey is a brotherhood, hockey players are a family. It's time to get to know “family members."

…. .

Alexander Nikolaevich Strokatov

Date of birth: February 26, 1984 Профили игрока-любителя на сайтах NPHL (Лига Ростех) и РТХЛ. Профиль хоккеиста-профессионала на R-hockey. Перебрался в Магнитогорск из Усть-Каменогорска в школу магнигогорского «Металлурга» вместе с Дмитрием Пестуновым. Играл в 1-й лиге в составе «Металлург-2» (Магнитогорск) и в составе юниорской команды «Металлург-85» (Магнитогорск), which also played Denis and Eugene Malkin. Champions of Russia in youth, by the way. In the season 2018-19, he was the captain of the amateur team NOVA ARENA.

In the 2019-20 season he moves to a new team – G-71. Which, we believe,belongs to Evgeni Malkin and is actually maintained at his expense.

Studied at the Kazakh-American Free University (Ust-Kamenogorsk) – See the link for his article about the US banking system from 2005.

In addition to hockey, he is involved in business. TIN 744604769087. Individual entrepreneur since 2008, founder of four LLCs. In two of themowns shares together with Eugene Malkin and other famous hockey player Vitaly Kolesnik.

“MPI-AKVA LLC: Evgeni Vladimirovich Malkin - 25%, Alexander Nikolayevich Strokatov - 10%, Vitaly Nikolayevich Kolesnik - 5%.

LLC Trade House DIVERSUS: Evgeny Vladimirovich Malkin - 7%, Alexander Nikolayevich Strokatov - 20%, Vitaly Nikolayevich Kolesnik - 15%.

Also, Strokatov and Kolesnik jointly have shares in LLC "UK DIVERSUS" (24.5% each) and LLC "TEA TECHNOLOGIES" (20% each).

Strokatov also owns a share in the tradingcenter in Smolensk through LLC “GALAKTIKA-S” (20.5%, contributed to the authorized capital - 8,220,500 rubles in 2016). The shopping center is fully functioning and has even managed to make history.

…. .

Strokatova Natalya Stepanovna

Businesswoman. TIN 772882609397.Has shares in CAPITAL-MARK LLC jointly with Yana Kontorovich (50% each) and in MARK LLC jointly with Yana Kontorovich and Anton Tikhonov (47.5%, 5% and 47.5% respectively).

Also, Strokatova in the period 2006-2008 owned 50% in the company FoodSlem, which was engaged in the supply of meat, coffee and cigars.

…. .

Nikolai Alexandrovich Strokatov

Father of Alexander Strokatov. Individual entrepreneur, businessman, philanthropist. TIN 671404144297.Miraculously survived in 1998 in Ust-Kamenogorskafter the assassination attemptfrom their debtors(both received long terms).

Has shares in PROFKOMPLEKS LLC (sale of washingand cleaning equipment and auto cosmetics, the domain profcomplex.ru is up for sale) and LLC "GALAKTIKA-S" (the same shopping center in Smolensk). He also owned a gas station in Smolensk (LLC + CJSC Tyumenneftesnab) and the company that built them (LLC Smoltekhservice) - all legal entities were liquidated.

…. .

Anton Igorevich Tikhonov

Profiles on social networks: FB, VK.Date of birth: January 15, 1984. Player profiles on the NPHL (Rostec League) and RTHL websites. A student of the Krylya Sovetov hockey school. In the 2018-2019 season, he was the general manager and captain of the amateur team NOVA ARENA. In the 2019-20 season, together with Alexander Strokatovgoes into the amateur team G-71. His brother, Dmitry Igorevich Tikhonov, also plays in it (+ profile on RTHL). On Anton's YouTube channel you can see a video of his teammate Petr Kopytsov (played in the Vityaz system).

In addition to hockey, he is involved in business.TIN 773172364433. General director of MARK LLC and its co-owner (47.5% share) together with his wife Yana Kontorovich and Natalya Strokatova. According to his wife, he is the author and ideologist of the MARK.MODA and MARK.SPACE projects,in which Evgeni Malkin and Alexander Strokatov invested.

He has an extremely symbolic entry on his VKontakte profile. I wonder if Evgeni Malkin knows about it, and if so, did he attach any importance to it?

…. .

Yana Vitalievna Kontorovich

Wife of Anton Tikhonov. Profiles on social networks: FB, VK, Professionals. Date of birth: April 24, 1984He brings up his son Mark - hence the names of LLCshakes and MODA.MARK projects (MARK.MODA) and MARK.SPACE, which will be discussed later.

Source: t.me/cryptoscamchat/54710

He is engaged in business, TIN 773178890658. Co-founder of MARK LLC and CAPITAL-MARK LLC together with Natalya Strokatova and her husband.

…. .

Yulia Sergeevna Trostyanskaya

They say ©, an old friend of Anton Tikhonov.Social network profiles: FB. Does business. TIN 773127281383. Founder, initially sole owner and general director of UK-MARK LLC. On his Facebook page he identifies himself as “Founder & CEO at MARK MODA."

…. .

Nikolay Olegovich Altstein (Trotsyuk)

The most mysterious character of all. Date of birth: December 29, 1983 (?). Profiles on social networks: VK, FB (deleted). Until the end of 2017, he bore the surname Trotsyuk (TIN remained unchanged). Also see here.

Change of surname to Altstein may indicate preparation for emigration and / or an attempt to withdraw oneself from the list of debtors. It is also possible as an attempt to complicate the search when checking a counterparty (courts, criminal and administrative cases, etc.).

"Serial Entrepreneur" TIN 503115664409. Manager of 5 legal entities, founder of ten LLCs.

Business partner of Malkin, Kolesnik and Strokatov. Through a fully controlled LLCDiversus Group controls MPI-AQUA LLC (co-founded by Malkin, Kolesnik and Strokatov), ESSENTIAL AQUA LLC (Malkin is a co-founder), UK DIVERSUS LLC (co-founded by Kolesnik and Strokatov), TD DIVERSUS LLC “ (co-founded by Malkin, Kolesnik and Strokatov). Actual owner and manager Diversus GroupAndTrading House Diversus.

Also, through Diversus Group LLC, it owns a patent for the production of Essential Aqua fortified water.

Evgeni Malkin in the office of the Diversus Group, owned by Nikolai Altstein (Trotsuk).

The author of the patent is his brother – Evgeniy Olegovich Trotsyuk, who was also the executive director of the Diversus Trading House. A complete family business, as you have already noticed.

Also owns a major share in TEA TECHNOLOGIES LLC (co-founded by Kolesnik and Strokatov). The company's website is not working.

Among other things, he was the owner of an advertisingagency DEKOLE (while calling it a “group of companies”), but left the founders and changed the name of the legal entity from LLC “Dekole Consulting” to LLC “Brand Philosophy”.

Source: web.archive.org/web/20180802153109/http://www.dekole.ru/page/about.html

Also Altstein-Trotsyuk actively engaged investing in various startups and was considered a business angel. What kind of activity this is - see here.

Source: www.n71.ru/files/78484/kdu_01_160916.pdf

The startups themselves are listed here and here. Their current state, let’s say, is different.

Softwizard - looks like a regular software store,although there is a note and a presentation about the company as a system integrator. However, it was not immediately possible to find traces of work specifically as an IT solutions provider. The store catalog itself, to put it mildly, is not very fresh, which hints that the project has been abandoned. Information about the legal entity hints at its permanent unprofitability.

Parkmark - this is another name of the project Moda.Mark / Mark.Space, about which there will be a lot of cheerfuldetails. It will be interesting to find out from Nikolai Altstein how this happened and what it even means. By the way, the YouTube channel of this reincarnation of the long-suffering project has been preserved - it talks about “the world’s first 3D social network”! In which already in 2016 there was Malkin’s apartment - even before the ICO booth! And all this is called LoftMark is already the 4th version of the Moda.Mark / MarkSpace project. Solid Marks, wherever you look.

Source: www.youtube.com/watch?v=R2jPiL0BapQ

After watching this video about the functionality of LoftMark, you will ask exactly one question: “AND WHY DOES IT HAVE TO BE DESIGNED AT ALL?”. And why did you even need to finance the development of this? Does Evgeni Malkin have an answer to this question - we do not know.

DANKO is a tour operator whose website is dead. However, the company itself is also dead.

Source: web.archive.org/web/20190109095419/http://www.danko.ru/

BONCOUPON is a standard coupon aggregator.The couponer segment itself is going through lousy times, because they have not proven themselves properly as a sales channel and attracting primary customers. Customers come because of discounts and leave just as quickly, but the costs of marketing and providing discounts remain. Therefore, the business clientele has long been disappointed in coupon sites. But the project is alive - and that’s already good.

REALESTATESOFT - the project is dead. All that remains are memories of him and the RESAgent software in the form of a card on Rusbase, an online presentation and a mention in VK by Yana Kontorovich.

CWMS-3000 - the project is very much alive. They are engaged in software for warehouse logistics and its implementation to clients. Information about their legal entity is here.

Intelservice is a customs integrator project that seems to be alive.

NTBanking - no information about the project. He's probably already dead.

Aintrees (Aintris) - if you look at the websiteproject using Web.Archive, you can find that it seems to have been under reconstruction from 2011 to 2019. From the stub you can find out the address and telephone number of the office, as well as the slogan “Your stadium is capable of more” and the designation of the company’s profile (engineering solutions). You can also find out that Aintris was a participant in the business incubator at MSTU. Information on the legal entity – Here. From it we can conclude that the legal entity itself was at least alive, and money was being funneled through it. Co-founder – Alexey Noniashvili, TIN 510402167546. Graduate of Moscow State Technical University. Bauman – together with Nikolai Trotsyuk. Partner of the famous infogypsy Mikhail Dashkiev from “Business Youth” - which does not add points to him.

Source: www.forbes.ru/tehnologii/idei-i-izobreteniya/239051-fabrika-mysli-skolko-mozhno-zarabotat-na-innovatsiyah-v-rossii

According to SPARK we find that LLC "UK Diversus" -this is the Diversus Stadium, which offers a prefabricated structure to preserve football fields during off-season use, which can at least be used for parking. Apart from 3D animation, no more information about this project and its clients could be found on the site.

Overall: as we see, the project performance of Tryutsyuk and Co. turned out to be quite controversial. Judging by the state of the projects and the likely presence of debts that they entailed, it’s becoming a little clearer why “serial entrepreneur” / “typical startup” Nikolai Olegovich Trotsyuk changed his name to Altstein.

Now let's go back to the head office. The "Diversus group of companies" itself on their website it is depicted as a large-scale conglomerate ("international holding with headquarters in Moscow." But remembering the experience of various kinds of crypto enthusiasts and information businessmen, this is very hard to believe. One could even say that This all smells strongly of lies. Especially when we delve further into legal entitiesAltstein-Trotsyuk. Also, the websites of their legal office and advertising agency have not been working for a long time, and through Web.Archive only two completely empty snapshots of the Baranov and Partners website are visible. On Yandex Maps, in the lawyers’ card there is a note “No longer working”.

Source: diversus-group.ru/portfolio

But the goal is generally clear: the goal is more words “group of companies”, “international”, the more “divisions” and the feeling of success and scale - the easier it is to fill nightingale songs in the ears of future investors and partners. This is a classic. Especially in the info-gypsy.

Having finished the preliminary digging in the legal entities of Malkin's friends, it's time to see what hangs on Gino himself and what the companies and products to which he is involved look.

Chapter 4. “Serial businessman” Malkin.

Evgeny Vladimirovich Malkin

Not only the center forward of the Pittsburgh Penguins and the Russian hockey team, but also a businessman, as you may have guessed. TIN 744609708994.

With individual entrepreneur and occupation in the fieldperforming arts, the question is still open - maybe Gino will act in films or give concerts, and this IP will ensure the appearance of number 71 on the set or in the concert hall. But with MIG LLC (“Malkin and Grigurko”?) there are no questions: this legal entity is responsible for the MalkinTeam clothing store project. T-shirts with the signature logo of the hockey star for different tastes and sizes. However, delivery will be carried out by individual entrepreneur Utkina M.E.

To be honest, the store looks abandoned. Probably due to the relaunch of the clothing line - but already under the G71 brand.

However, everything there is still at the pre-order stage andproduct renderings, despite the fact that the announcement of the new clothing line was back in August 2017. It looks like another clothing store is showing no signs of life. What did Evgeniy say about the restaurant? "It didn’t work out very well", huh? But there is an amateur team with the same colors and the same logo. Don't let the goodness go to waste.

In general, the desire for any more or less mediaindividuals to produce their own merch and clothing line is like the fashion for “pumping up” the lips of young ladies. It’s not necessary, it’s not beautiful, but it’s important to inflate your lips to the point of dumplings - and only then figure out whether it was worth the expense. The market for clothes and merchants is already overstocked nowhere else, but every time there are people who decide that there is definitely enough room for them. And that the media weight will definitely carry them away on its own. People you have met and already trust will take the matter to the edge. Or partners with whom you can only be lucky.

Source: www.s-bc.ru/news/evgenij-maklin-zapustil-svoj-brend-odezhdy.html

Source: www.sportsdaily.ru/articles/evgenij-malkin-nadeyus-bettmen-eshhe-ne-vyskazal-svoyu-okonchatelnuyu-pozicziyu-po-uchastiyu-v-olimpiade

After which, brushing away, the stingy tear is countedlosses, because it turned out that no one really needed the merch. That the issues with retail cannot be resolved right away, that your own online store is still a headache, and that for some reason people don’t have the extra 2-5-10 thousand rubles for the next T-shirt or sweatshirt. Maria Komandnaya tested this from her own experience several years ago.

It’s easier and better with Essential-Aqua LLC.This legal entity is responsible for Essential Aqua water, which is produced, delivered and branded for partners by the trading house "Diversus" and whose face is Malkin.

Water, unlike clothes, seems to reallysold and available in the food matrix of stores. It is in ABC of Taste, Ozone, Aquaflot, Republic, Beru, 36.6. At least it was in Neftmagistral. That is, they got into retail, HoReCa, a couple of large chains and duty free - well done. But then things start to get weird.

Firstly, why is there a Biblio-globe on the client list(one store in Moscow with a cafe zone in the basement), PrimeBeef (it is generally a meat producer without its own retail), a separate cafe “Saffron” (not a network), fitness clubs Papa Smith (only 3 clubs in the network). All these organizations will not give that water consumption in order to justify the launch of the production line (although most likely the water spills as a white label on other people's capacities). Anyway, their appearance in the “Where to Buy at Retail” section looks very strange.

No less strange is the "Partners" section. Sberbank and VW ?? Or can water supply for domestic events be considered a partnership for them? It smelled of good old info-gypsy, you know.

Even more strange is that for FMCG (to which Malka water belongs) no advertising is visible at all. Maybe, of course, we looked poorly and poorlyThey were watching - but maybe she wasn’t there at all. But there was a naive calculation to go out solely on the mention of a hockey star. As practice shows, without significant investments in BTL + TV + Youtube + trade marketing (including depreciation of retail and preferably price pressure at the required margin), such market attempts end in floundering at the bottom or bankruptcy.

If you rely on B2B, and not on retail, thenwith the live Komus catalog (where there is water, tea and everything in the world) this looks, well... extremely optimistic. And taking into account the fact that production and bottling are clearly not our own, this generally looks like selling label printing (also clearly not at our own facilities). The viability of such a business strategy is highly doubtful.

All this, like with clothing stores, looks like an imitation of business.. That is, it cannot be said that money is being sawn off and nothing is being done. But what is being done actively and intellectually - also the language will not turn around. “Typical startups,” you might say.

As for the Diversus trading house, it hasother products are doing better there than water. Cuplid tea is included in the Comus catalogue, is available on Ozone, is available in Wildberries, etc. Same with their premium version of Gaudium tea, which even made it into the Gourmet Globe.

It’s clear that these are regular teas, where one’sexceptionally nice packaging and packaging, but on the other hand - why not. Now, not only tea and olive oil are ordered on the side and stick their labels, but even whiskey with wine (where the world is heading!).

Along the way, Trotsyuk and Co. are trying to sell their tea andthrough a B2B channel - but, IMHO, you won’t make big money there, simply because of the peculiarities of procurement and consumption. Well, the entry on the site, to put it mildly, is not fresh. This rolled through to the mid-2000s with souvenir shoppers - and then their mantras, which were not confirmed by practice, were completely tired of everyone.

Source: cuplid.ru

But most importantly, competition in this segmentThe beverage market is quite dense - many have already been taken out of the market under the funeral march. It is enough to recall what the tea sections looked like in supermarkets 5-10-15 years ago and how now. “There are no others, but those will be treated.” Therefore, Trotsuk-Altstein’s courage with Malkin can be praised, but it’s unlikely that the business will be successful in the long term.

Moreover, all this is superimposedsuspicious lack of live products on retail shelves. For example, the absence of the mentioned water in “Azbuka Vkusa” - although Essential Aqua is listed in their online store. Did you search badly? Or maybe it turned out that Diversus didn’t have a budget for “putting on the shelf”, no one was going to stick to the terms of delivery and payment, and things didn’t go beyond the production of the first batches and stuffing them into warehouses? After all, availability in an online store only means the presence of the product in the database and live in the warehouse (or in reserve for supply), but not live on store shelves. In general, one has to increasingly incline to the conclusion that it all looks like an imitation, not a real business.

However, Cuplid managed to find one of the Auchans in the tea section - as many as 2 faces. So maybe it's not so bad. Although the review of legal entities further says that no.

So, with tea, water and clothes finished. Now, for analysis, Malkin’s attempts to become a venture capitalist in the form of Moda.Mark / ParkMark / LoftMark / Mark.Space and a crypto-tycoon during the ICO Mark.Space and Uservice remained. But about them later - there is the very pulp and fumes. In the meantime, let's talk a little about debt.

Source: g71geno.com/#rec38922232

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CONTINUED:
PART 3
PART 4
PART 5

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Original post: https://zen.yandex.ru/media/id/592d3ad87ddde88dbd5af2da/v-hokkee-bog-po-jizni-loh-biznes-ico-i-vernye-druzia-evgeniia-malkina-za-kotoryh-on-je-i-budet-otvechat-5d7a000a35ca3100ad9a5b3c

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