Chapter 3. For friends and LLC is not a pity.
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Start: PART 1
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If you lend to friends, you can lose both money and friends. If you start a business with friends, then you can lose both business and friends. If you start an initially dubious business with friends, be prepared to testify with your friends and watch friends testify against you. Being an entrepreneur is a risky thing, you know.
However, starting a business with friends is easier andmore understandable - because you think you understand what you can expect from them, where they have the boundaries of morality, responsibility and competence. Key phrase: "think you understand."
So Evgeni Malkin, in addition to friends from a nightclub, had friends on the sports line. Hockey is a brotherhood, hockey players are a family. It's time to get to know “family members."
Alexander Nikolaevich Strokatov
Date of birth: February 26, 1984 Amateur player profiles on NPHL (League Rostec) and RTHL sites. Profile of a professional hockey player at R-hockey. He moved to Magnitogorsk from Ust-Kamenogorsk to the Magnigogorsk school of Metallurg along with Dmitry Pestunov. He played in the 1st league as part of Metallurg-2 (Magnitogorsk) and as part of the junior team Metallurg-85 (Magnitogorsk), which also played Denis and Eugene Malkin. Champions of Russia in youth, by the way. In the season 2018-19, he was the captain of the amateur team NOVA ARENA.
In the 2019-20 season, he is moving to a new team - G-71. Which we believe belongs to Evgeni Malkin and is actually maintained at his expense.
He studied at the Kazakhstan-American Free University (Ust-Kamenogorsk) - click here for his article on the US banking system from 2005.
In addition to hockey, he is engaged in business. TIN 744604769087. Individual entrepreneur since 2008, founder of four LLCs. In two of them owns shares together with Eugene Malkin and other famous hockey player Vitaly Kolesnik.
“MPI-AKVA LLC: Evgeni Vladimirovich Malkin - 25%, Alexander Nikolayevich Strokatov - 10%, Vitaly Nikolayevich Kolesnik - 5%.
LLC Trade House DIVERSUS: Evgeny Vladimirovich Malkin - 7%, Alexander Nikolayevich Strokatov - 20%, Vitaly Nikolayevich Kolesnik - 15%.
Also, Strokatov and Kolesnik jointly have stakes in LLC "UK" DIVERSUS "(24.5% each) and in LLC" TEA TECHNOLOGIES "(20% each).
Strokatov also owns a share in the tradingthe center in Smolensk through GALAKTIKA-S LLC (20.5%, contributed to the authorized capital - 8,220,500 rubles in 2016). The shopping center is fully functioning and even managed to get into history.
Strokatova Natalya Stepanovna
Businesswoman TIN 772882609397. It has shares in LLC “CAPITAL-MARK” together with Yana Kontorovich (50% each) and in LLC “MARK” together with Yana Kontorovich and Anton Tikhonov (47.5%, 5% and 47.5%, respectively).
Also, in the period 2006-2008, Strokatova owned 50% in the company FoodSlem, engaged in the supply of meat, coffee and cigars.
Nikolai Alexandrovich Strokatov
Father of Alexander Strokatov. Individual entrepreneur, businessman, philanthropist. TIN 671404144297. Miraculously survived in 1998 in Ust-Kamenogorsk after the assassination attempt from their debtors (both received long terms).
Has shares in LLC PROFKOMPLEKS (sale of washingand cleaning equipment and car care products, the domain profcomplex.ru is for sale) and LLC GALAKTIKA-S (the very shopping center in Smolensk). He also owned a gas station in Smolensk (LLC + ZAO Tyumenneftesnab) and the company that built them (LLC Smoltekhservis) - all legal entities were liquidated.
Anton Igorevich Tikhonov
Profiles in social networks: FB, VK. Date of birth: January 15, 1984 Player profiles on the NPHL website (League Rostec) and RTHL. Pupil of the hockey school "Wings of the Soviets." In the season 2018-2019 he was the general manager and captain of the amateur team NOVA ARENA. In the 2019-20 season, together with Alexander Strokatov goes into the amateur team G-71. His brother also plays in it - Tikhonov Dmitry Igorevich (+ profile on RTHL). On Anton’s Youtube channel you can see a video of his teammate Pyotr Kopyttsova (played in the Vityaz system).
In addition to hockey, he is engaged in business. TIN 773172364433. General Director of MARK LLC and its co-owner (47.5% share) together with his wife Yana Kontorovich and Natalya Strokatova. According to his wife, he is the author and ideologist of the MARK.MODA and MARK.SPACE projects, in which Evgeni Malkin and Alexander Strokatov invested.
He has an extremely symbolic entry in his profile on Vkontakte. I wonder if Evgeni Malkin knows about her, and if so, did you attach any importance to her?
Yana Vitalievna Kontorovich
Wife of Anton Tikhonov. Profiles in social networks: FB, VK, Professionals. Date of birth - April 24, 1984 He brings up his son Mark - hence the names of LLCshakes and MODA.MARK projects (MARK.MODA) and MARK.SPACE, which will be discussed later.
He is engaged in business, TIN 773178890658. Co-founder of LLC MARK and LLC CAPITAL-MARK together with Natalya Strokatova and her husband.
Yulia Sergeevna Trostyanskaya
They say ©, an old friend of Anton Tikhonov. Profiles on social networks: FB. He is engaged in business. TIN 773127281383. Founder, initially the sole owner and CEO of UK-MARK LLC. The Facebook page identifies itself as “Founder & CEO at MARK MODA.”
Nikolay Olegovich Altstein (Trotsyuk)
The most mysterious character of all. Date of birth: December 29, 1983 (?). Profiles in social networks: VK, FB (deleted). Until the end of 2017, he bore the name Trotsyuk (TIN remained unchanged). Also see here.
Change of surname to Altstein may indicate preparation for emigration and / or an attempt to withdraw oneself from the list of debtors. It is also possible as an attempt to complicate the search when checking a counterparty (courts, criminal and administrative cases, etc.).
"Serial entrepreneur." TIN 503115664409. The head in 5 legal entities, the founder of ten LLC.
Business partner of Malkin, Kolesnik and Strokatov. Through a fully controlled LLC“Diversus Group” controls LLC “MPI-AKVA” (co-founders Malkin, Kolesnik and Strokatov), LLC “Essential AKVA” (Malkin co-founders), LLC “UK DIVERSUS” (co-founders Kolesnik and Strokatov), LLC TD “DIVERSUS “(Co-founders Malkin, Kolesnik and Strokatov). Actual owner and manager Diversus Group and Trading House Diversus.
Also, through Diversus Group LLC, he holds a patent for the production of Essential Aqua fortified water.
Evgeni Malkin in the office of the Diversus Group, owned by Nikolai Altstein (Trotsuk).
The author of the patent is his brother - Evgeny Olegovich Trotsyuk, who was also the executive director of the Diversus Trading House. A solid family business, as you already noticed.
He also owns the main share in TEA TECHNOLOGIES LLC (co-founders Kolesnik and Strokatov). Company website does not work.
Among other things, he owned the adDEKOLE agency (while calling it a "group of companies"), but withdrew from the founders and changed the name of the legal entity from LLC Decole Consulting to LLC Philosophy of the Brand.
Also Altstein-Trotzyuk actively engaged investing in various startups and was considered a business angel. What kind of activity is this - see here.
Startups themselves are listed here and here. Their current state, let’s say, is different.
Softwizard - looks like a regular software store,although there is a note and presentation about the company as a system integrator. However, the traces of work precisely as a provider of IT solutions were not immediately found. The store catalog itself, to put it mildly, does not sparkle with freshness, which hints that the project is abandoned. Information about the legal entity hints at its permanent loss.
Parkmark Is another name for the Moda.Mark / Mark.Space projectabout which there will be many more peppydetails. It will be interesting to find out from Nikolai Altstein how it happened and what it generally means. By the way, the Youtube channel of this reincarnation of a long-suffering project has been preserved - it’s about the "first-ever 3D social network" in it! In which already in 2016 there was Malkin’s apartment - even before the booth with ICO! And all this under the name LoftMark is already the 4th version of the Moda.Mark / MarkSpace project. Solid Marks, wherever you look.
After watching this video about the LoftMark functionality, you will ask exactly one question: “AND WHY DOES IT HAVE TO BE DESIGNED AT ALL?”. And why did you even need to finance the development of this? Does Evgeni Malkin have an answer to this question - we do not know.
DANKO is a tour operator whose site is dead. However, the company itself is also dead.
BONCOUPON is a standard coupon aggregator. The coupon segment itself is going through bad times, because they have not shown themselves properly as a sales channel and attracting primary customers. Customers come because of discounts and leave just as quickly, but the costs of marketing and providing discounts remain. Therefore, the business clientele in coupon sites has long been disappointed. But the project is alive - and this is already good.
REALESTATESOFT - The project is dead. There are only memories of him and the RESAgent software in the form of a card on Rusbase, an online presentation and mention in VK by Yana Kontorovich.
CWMS-3000 - the project is quite alive. Engaged in software for warehouse logistics and its implementation to customers. Information about their legal entity is here.
Intelservice - the project of the customs integrator seems to be alive.
NTBanking - no information about the project. He is probably already dead.
Aintrees (Aintris) - if you look at the sitethe project using Web.Archive you can find that it was as if under reconstruction from 2011 to 2019. From the stub you can find the address and telephone number of the office, as well as the slogan “Your stadium is capable of more” and the designation of the company profile (engineering solutions). You can also find out that Aintris was a participant in the business incubator at MSTU. Information on the legal entity is here. From it we can conclude that the legal entity itself was at least alive, and money was chasing through it. Co-founder - Alexey Noniashvili, TIN 510402167546. Graduated from MSTU. Bauman - together with Nikolai Trotsyuk. The partner of the famous info-gypsum Mikhail Dashkiev from Business Youth - which does not add points to him.
According to SPARK, we find that OOO "UK Diversus" isDiversus Stadium, which offers a collapsible design for preserving football fields during off-season operation, where you can even make parking. In addition to 3D animation on the site, no more information about this project and its clients could be found.
Total: as you can see, the design effectiveness of Trutsyuk and Co. came out quite controversial. Judging by the status of the projects and the likely presence of debts that they pulled over themselves, it’s becoming a little clearer why “serial entrepreneur” / “typical startup” Nikolai Olegovich Trotsyuk changed his name to Altstein.
Now back to the head office. The "Diversus group of companies" on their website is described as a large-scale conglomerate ("international holding headquartered in Moscow "). But remembering the experience of all kinds of crypto enthusiasts and information businessmen, it is very hard to believe in this. You can even say that all this smells a lot of lies. Especially when we dig further in legal entitiesAltstein-Trotskyuk. Also, the sites of their law office and advertising agency have been down for a long time, and through Web.Archive you can see only two completely empty snapshots of the Baranov & Partners website. On “Yandex Maps” in the lawyer's card there is a note “Doesn't work anymore”.
But the goal is generally clear: the goal is more words “group of companies”, “international”, the more “divisions” and the feeling of success and scale - the easier it is to fill nightingale songs in the ears of future investors and partners. This is a classic. Especially in the info-gypsy.
Having finished the preliminary digging in the legal entities of Malkin's friends, it's time to see what hangs on Gino himself and what the companies and products to which he is involved look.
Chapter 4. “Serial businessman” Malkin.
Evgeny Vladimirovich Malkin
Not only center forward Pittsburgh Penguins and the Russian hockey team, but also a businessman, you guessed it. TIN 744609708994.
C IE and occupation in the fieldperforming arts so far the question is open - maybe Gino will play a movie or perform concerts, and this IP-cabinet will ensure the appearance of the 71st number on the set or in the concert hall. But there are no questions with MIG LLC (Malkin and Grigurko?): The MalkinTeam clothing store project hangs on this legal entity. T-shirts with the signature mark of a hockey star for different tastes and sizes. However, delivery will be carried out by Utkina M.E.
Honestly, the store looks abandoned. Probably due to the fact that the clothing line was restarted - but already under the brand G71.
However, there everything is still in the pre-order stage andproduct renders, despite the fact that the announcement of a new clothing line was back in August 2017. It seems that another clothing store does not show signs of life. How did Eugene say about the restaurant? "It didn’t work out very well", yes? But there is an amateur team in the same colors and with the same logo. Do not disappear the same kindness.
In general, the desire of any more or less mediaindividuals to produce their merchandise and clothing line is like a fashion for “pumping” lips of young ladies. It is not necessary, it’s not beautifully beautiful, and it’s important to inflate your lips to the state of dumplings - and only then to figure it out, but was it worth the cost. The market for clothes and merchants is already overstocked nowhere else, but every time there are people who decide that there is definitely enough room for them. And that the media weight of them will definitely be taken out by itself. To the edge, the business will be "taken out" by people whom he met and already trust. Or partners with whom it can only carry.
Then, having brushed away, the mean tear is countedlosses, because it turned out that the merch is not really who needs it. It’s impossible to immediately resolve issues with retail, that your online store is still a headache, and that people don’t have extra 2-5-10 thousand rubles for another T-shirt or sweatshirt. Maria Kommandnaya checked this on her own experience several years ago.
With Essential-Aqua LLC it’s easier and better. This legal entity is responsible for Essential Aqua water, which is produced, delivered and branded for partners by the Diversus trading house, of which Malkin is a person.
Water, unlike clothes, seems to be reallysold and eat in the grocery matrix of stores. It is in the ABC of Taste, Ozone, Aquaflot, Republic, Beru, 36.6. At least, she was at Oil Highway. That is, in retail, HoReCa, a couple of large networks and duty free climbed - well done. But then strange things begin.
Firstly, why is there a Biblio-globe on the client list(one store in Moscow with a cafe zone in the basement), PrimeBeef (it is generally a meat producer without its own retail), a separate cafe “Saffron” (not a network), fitness clubs Papa Smith (only 3 clubs in the network). All these organizations will not give that water consumption in order to justify the launch of the production line (although most likely the water spills as a white label on other people's capacities). Anyway, their appearance in the “Where to Buy at Retail” section looks very strange.
No less strange is the "Partners" section. Sberbank and VW ?? Or can water supply for domestic events be considered a partnership for them? It smelled of good old info-gypsy, you know.
Even stranger that for FMCG (to which Malka water belongs) no advertising is visible at all. Maybe, of course, we looked bad and badwatched - but maybe it was not there at all. But there was a naive calculation to leave exclusively at the mention of a hockey star. As practice shows, without significant injections into BTL + TV + Youtube + trade marketing (including retarding retail and preferably price pressure with the required margin), such market attempts end in floundering at the bottom or in bankruptcy.
If you bet on B2B, and not on retail, thenwith the live catalog of Komus (where there is water, tea and everything else), it looks, well ... very optimistic. And given the fact that production and bottling is clearly not its own, it looks like a sale of label printing (also obviously not at its own facilities). The prospects of such a business strategy have much to doubt.
All this, like with clothing stores, looks like an imitation of business.. That is, it cannot be said that money is being sawn off and nothing is being done. But what is being done actively and intellectually - also the language will not turn around. “Typical startups,” you might say.
As for the trading house "Diversus", then hisother products are better there than water. Cuplid tea was in the catalog of Komus, is on Ozone, is in Wildberries, etc. Similarly, with their premium version of Gaudium tea, which even got into the Globus Gourmet.
It’s clear that these are regular teas, where one’sexceptionally nice packaging and packaging, but on the other hand - why not. Now, not only tea and olive oil are ordered on the side and stick their labels, but even whiskey with wine (where the world is heading!).
Along the way, Trotsyuk and Co. are trying to sell their tea andthrough a B2B channel - but, IMHO, you won’t make big money there, simply because of the peculiarities of procurement and consumption. Well, the entry on the site, to put it mildly, is not fresh. This rolled through to the mid-2000s with souvenir shoppers - and then their mantras, which were not confirmed by practice, were completely tired of everyone.
But most importantly, competition in this segmentThe beverage market is quite dense - many have already been taken out of the market under the funeral march. It is enough to recall what the tea sections looked like in supermarkets 5-10-15 years ago and how now. “There are no others, but those will be treated.” Therefore, Trotsuk-Altstein’s courage with Malkin can be praised, but it’s unlikely that the business will be successful in the long term.
Moreover, all this is superimposedsuspicious lack of live production in retail on shelves. For example, the absence of the mentioned water in the "Alphabet of Taste" - although Essential Aqua is listed in their online store. Bad looking? Or maybe it turned out that Diversus did not have a budget for “getting on the shelf”, nobody was going to pull the terms of delivery and payment, and it didn’t go further than the production of the first lots and stuffing them into warehouses? After all, the presence in an online store means only the presence of goods in the database and live in the warehouse (or in the reserve for delivery), but not in live form on store shelves. In general, we have to increasingly conclude that it all looks like an imitation, not a real business.
However, Cuplid was found in the tea section of one of the Auchans - as many as 2 faces. So maybe not everything is so bad. Although a review of legal entities further says no.
So, with tea, water and clothes finished. Now, for analysis, Malkin’s attempts to become a venture capitalist in the form of Moda.Mark / ParkMark / LoftMark / Mark.Space and a crypto-tycoon during the ICO Mark.Space and Uservice remained. But about them later - there is the very pulp and fumes. In the meantime, let's talk a little about debt.
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Original post: https://zen.yandex.com / media / id / 592d3ad87ddde88dbd5af2da / v-hokkee-bog-po-jizni-loh-biznes-ico-i-vernye-druzia-evgeniia-malkina-za-kotoryh-on-je-i-budet-otvechat-5d7aa3535aa
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