Ecuadorian dairy producer El Ordeño announces blockchain tracking system supply chain for the IBM Food Trust pilot program.
According to a press release, the company willuse the blockchain to track dairy products, as well as introduce a new packaging model with QR codes. By scanning the label using a mobile device, consumers can track the entire path of origin of a particular dairy product from the farm to the table.
In addition, buyers will receive additionalinformation about the manufacturer, quality centers, cold chains and distribution centers. Guilherme Franklin, chief operating officer of El Ordeño, said that "business practices are constantly changing to ensure the best quality products."
The goal of standardizing the entire distribution processis to achieve greater transparency through the dissemination of data in a “safe and selective manner." The company guarantees that a blockchain-based platform will help minimize losses and fraud in the dairy process.
Head of IBM BlockchainIn Latin America, Martín Hagelstrom emphasized the importance that consumers attach to the origin of the product and its distribution. He noted:
“The IBM Food Trust has provided El Ordeño with one,An unchangeable and transparent source of information on how their dairy products are distributed throughout the country. The Food Trust allows consumers to access this information in real time when purchasing products and make purchasing decisions based on this data. ”
In January, one of the largest Mediterraneanolive oil producers CHO joined the IBM Food Trust platform to use the blockchain to track supply chains. In November, European salmon producers Cermaq and Labeyrie started using the IBM blockchain, and later the corporation announced the launch of the Thank My Father app to track the supply chain for coffee and coffee beans.