Dynamo Kiev football club issues its own token

Kiev football club is considering options to increase profits amid the epidemic and empty stadiums.

According to the official announcement, the team has entered into an agreement with Moonwalk, a company that specializes in creating digital economies for brands and companies.

Dynamo Kyiv fans will be able to receive digitaltokens for various actions – for successfully predicting the outcome of a game or for being active on the club’s social networks. These tokens can then be redeemed for merchandise, tickets to VIP events, and discounts on in-stadium merchandise purchases.

Tokens will be integrated into the mobile application, which will allow them to be used both online and offline.

According to club representatives, this initiativewill help reduce the negative impact of the pandemic on the financial situation of the sports team. As football games are increasingly closed to spectators, clubs are looking for alternative ways to generate profits.

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Based on materialscointelegraph.com