CryptoCom partners with Formula 1 and becomes its global partner

Crypto.com has announced a significant partnership with Formula 1 ahead of the 2021 British Grand Prix.

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The popular Crypto digital asset exchange.com has become the global partner and inaugural partner of the new Formula 1 sprint series for 2021. The first event will take place on Saturday, July 17th, and the cryptocurrency company will also be present on the track, CryptoPotato writes.

In a press release provided by CryptoPotato,the cryptocurrency exchange has announced its latest expansion deal. After partnering with Formula 1 - one of the most recognizable sports brands - Crypto.com will become the global partner and inaugural partner of the Spring Series.

As part of a global partnership with Formula 1, the digital asset firm will display its logo on the tracks during each race for the rest of the season.
Crypto.com classified the partnership as another significant step towards expanding "brand awareness on the international stage."

Formula 1 also outlined plans for expansionfan engagement, which is why Crypto.com has become the official cryptocurrency sponsor and NFT partner of the sports brand. The Belgian Grand Prix, which will take place at the end of August this year, will also have a new award from a major exchange.

President and CEO of Formula 1Stefano Domenicali has welcomed Crypto.com into the Formula 1 family as they "continue to attract progressive global brands driven by performance and innovation."

“We will rely heavily onCrypto.com's expertise in exploring the world of cryptocurrencies is an area of ​​great interest to us, and this will be the first time as a sport we will be able to offer fans the opportunity to experience this exciting world as we continue to expand our digital presence. ” - commented the director of commercial partnerships of Formula 1 Ben Pincus.

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