American cryptocurrency exchange Coinbase has invited Keith Roach to the position of marketing director.
Kate willlead Coinbase's brand expansion and in-house product marketing efforts.
Roach has shaped Facebook's marketing strategies for nearly eleven years, successfully increasing the company's active user base.
Roach's marketing teams have received several international awards for their work.
The crypto exchange went public earlier this year andis now actively expanding its global presence. This year, the exchange invited former White House National Security Council member Faryar Shirzad to become its policy director. The company plans to hire a former Google Pay engineer to expand its Indian division.
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