BTC User Portrait: Demographics and Interests

The question in the title of the article is much more important than it seems. Indeed, despite all the technical difficulties andadvantages of cryptocurrency, its ultimate successUltimately it depends on the people. For Bitcoin to have any purpose, it needs users. That is, people. People must know about it, want to own it, need it, buy and sell it. And also value it as money, use it for trading, develop, adapt, think and talk about Bitcoin.

Although Bitcoin may eventually becomea currency for artificial intelligence and a mutual settlement tool between machines, now it exists only thanks to demand among people. At the same time, you can find relatively little information about who all these people who hold money in bitcoins are. To get a clearer picture of Bitcoin's user base, you need to answer a few questions.

Where are more Bitcoin users?

The map of Bitcoin nodes from Bitnodes below shows in real time the location of all available full Bitcoin nodes for the last day.

A full node or node is Bitcoin wallets that relay transactions and store a full copy of the Bitcoin blockchain. The more there are, the more reliable the network.

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As you can see on the map, full nodes are concentrated inmainly in the USA and Europe. The next densest region is East Asia. That said, the number of nodes in China appears surprisingly low. However, it is important to consider two factors:

• In the West, a large number of Bitcoin businesses, coders and developers are concentrated. And all of them require a full node to work.
• large mining farms, although they consist of thousands of ASIC devices, they can all work through one complete node.

Of course, a map of nodes is not capable of providing a completea picture of who uses bitcoins. There are currently approximately 9,500 nodes on it, while even according to the roughest estimates, the number of BTC users is in the millions. For example, in mid-December there were more than 481 thousand unique active addresses on the network, that is, those that were used to conduct transactions. Many people keep coins in a stationary state or simply occasionally replenish their reserves, so they are not displayed in the statistics.

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Who uses Bitcoin: Google Analytics statistics?

According to representatives of the website Coin.Dance, which tracks various Bitcoin-related metrics, interest in the largest cryptocurrency can also be assessed using Google Analytics data. They reveal the presence and activity of each user on various websites and provide us with relevant information. For example, you can classify Bitcoin users by areas of interest. In descending order they look like this:

• finance and investment;
• software development;
• banking;
• employment;
• electronics;
• Computers
• Online dating
• travels;
• the property;
• productivity programs.

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Many users can also be grouped into categories such as avid investor, technophile and amateur photographer.

Bitcoin owners: demographic data

Studies conducted by representatives of Bitcoinx.io provide the following data:

• 86.9 percentBitcoin users are men. At the same time, 39.8 percent of Bitcoiners are from Europe, 35.8 percent are from North and South America, and another 18.2 percent are from Asia.
• 38.2 percentBitcoin users at the time of the survey were inaged 25 to 34 years. This is the largest age category. It is followed by users aged 35 to 44 years old - 25.5 percent. 15.3 percent of users were between 18 and 24 years old.

By the way, these statistics are built on visitors to Bitcoinx.io, so there will likely be an obvious advantage in favor of English-speaking users.

However, these results closely overlap with a 2015 review by crypto news site Coindesk calledWho really uses Bitcoin?Unfortunately, this survey has long disappeared fromfree access and can only be content with brief conclusions. It is also important to consider here that Coindesk is an English-language site, which is why the results may be biased towards North America and Europe.

In general, a review from Coindesk allows us to highlight the following points:

• 65.8 percentrespondents consider themselves to be of the “white” race. The next most popular ethnic group is "Asians";
• annual income23.9 percentrespondents range from 50 to 100 thousand US dollars.42 percentrespondents earn much less than this, while about22 percentearn more than this amount. The rest chose not to disclose their income.

So who actually uses bitcoins?

Based on all the data obtained,then the average Bitcoin user is a white American millennial or European interested in finance and technology. Moreover, most of them have well-paid jobs.

Of course, this is not comprehensive data, becausewhich logically underestimates the popularity of Bitcoin among the Asian population. Moreover, since Google is blocked in China, Google Trends does not allow obtaining any objective data.

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