Art Blocks platform announces brand renewal

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Generative art platform Art Blocks announced the start of the transition to an updated version of the Art Blocks 2.0 project and the closure of the NFT Curated collection series.

Art Blocks founder Eric Calderon said the company has begun work on a new version of its platform, including updates to the brand and requirements of the Board of Curators.Calderón stated that the platform is "committed to a better experience in the new version of Art Blocks 2.0" and is discontinuing at this pointrelease of the NFT Curated series.

"NFT Curated told the story of art and its evolution.Now we are moving towards a new experience and a new version of the Art Blocks 2.0 project," said Calderón.

The Art Blocks platform was launched in 2020 and includesthree NFT projects: Curated, Playground, and Factory.At the same time, only those artists whose work was approved by the Board of Curators of the platform were allowed to participate in the Curated project.On OpenSea, the Art Blocks Curated collection ranks fifth in terms of trading volume, with 73,000 sales since launch.

Some of the digital art from the Curated collection has become some of the most expensive in the NFT market.For example, Tyler Hobbs' Fidenza – a collection of 999 "structured curves" – was sold for 1,000 ETH, and for the Fidenza 938 NFT, the Art Blocks platform received 2,500 ETH (about $8.5 million at the time)sales).