Digital asset manager Grayscale Investments has launched an advertising campaign in the US aimed at promotinginvestments in Bitcoin, Ethereum and other cryptocurrencies through its products.
Grayscale Managing Director Michael SonnenscheinHe shared a 30-second video on his Twitter, which tells about the development of money over the last several thousand years, from shells and metals to fiat and, finally, "digital currency". In the final part of the video, a list of Grayscale trusts is provided, which, in addition to the two above-mentioned cryptocurrencies, includes Bitcoin Cash, Ethereum Classic, Horizen, Litecoin, Stellar, XRP and Zcash.
Go digital. #GoGrayscale. pic.twitter.com/dnE2bC3H7O
— Michael Sonnenshein (@Sonnenshein) August 10, 2020
In a previous campaign of a similar plan,Launched by Grayscale in May 2019, investors were encouraged to ditch gold in favor of Bitcoin. A spokesperson for the firm, speaking to TheBlock, explained that the new ad "focuses on digital currencies and the Grayscale brand, not just one digital currency like Bitcoin."
The new commercial has already been released on CNBC and will also air soon on MSNBC, FOX and FOX Business, Grayscale CEO Barry Silbert said.
According to the latest reports, under managementGrayscale, as of August 7, concentrated assets of $ 5.6 billion, of which $ 4.7 billion was placed in the GBTC bitcoin trust, $ 738 million - in the Ethereum trust ETHE. The remaining trusts are worth less than $ 100 million.
</p></p>08/07/20 UPDATE: Net Assets Under Management, Holdings per Share, and Market Price per Share for our Investment Products.
Total AUM: $ 5.6 billion $ BTC $ BCH $ ETH $ ETC $ ZEN $ LTC $ XLM $ XRP $ ZEC pic.twitter.com/6RLmO27fAa
— Grayscale (@Grayscale) August 7, 2020